I’m excited to break the news that Oneupweb and Franchise Update Media Group have joined forces. And that means important new resources for franchisors and franchisees.
Franchise Update Media Group is a leading industry resource for franchises. I’m sure if you’re in the franchise industry, you’re already familiar with their publications and events. You may even be familiar with Franchising.com, a content-driven website that connects potential franchisees with different franchise opportunities. Well, Oneupweb will now be providing digital marketing services to this site, which in turn will help to establish important business relationships that are vital to our economy today. And that’s not all.
Oneupweb and Franchise Update Media Group will also be co-authoring white papers and webinars designed to help the franchise industry and owners continue to grow. An amazing opportunity exists online for franchisors and their franchisees, and now is the time to take advantage of it.
A carefully constructed online marketing plan can give franchisors the targeting precision to reach consumers and seek out potential franchisees, as well as results that will make both franchisors and their franchisees happy.
I think this relationship is coming at exactly the right time. Oneupweb conducted a study on Entrepeneur’s 2008 Franchise 500®, and the results were quite surprising. In fact, I was shocked to learn that only 13% of the top 100 franchisors are actually taking advantage of online marketing.
It’s clear – the time for franchisors to learn more about and take advantage of online marketing is now. And Oneupweb and Franchise Update Media Group will be there to provide important information and support along the way.
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