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<title>StraightUpSearch</title>
<link>http://www.straightupsearch.com/</link>
<description>Oneupweb&apos;s search engine optimization and marketing blog recognized for its straight talk and no fluff perspective.</description>
<copyright>Copyright 2009</copyright>
<lastBuildDate>Thu, 02 Jul 2009 13:19:34 -0500</lastBuildDate>
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<title>The Importance of SEO in Social Media for Your Brand</title>
<description>Social media is a crucial element in order to dominate the real estate on a Search Engine Results Page (SERP).</description>
<link>http://www.straightupsearch.com/archives/2009/07/the_importance_1.html</link>
<guid>http://www.straightupsearch.com/archives/2009/07/the_importance_1.html</guid>
<category>SEO/SEM Outsourcing</category>
<pubDate>Thu, 02 Jul 2009 13:19:34 -0500</pubDate>
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<title>Social Media Marketing Works</title>
<description>Oneupweb&apos;s Telly award-winning video shows how social media can and does work.</description>
<link>http://www.straightupsearch.com/archives/2009/07/social_media_ma.html</link>
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<category>Awards</category>
<pubDate>Wed, 01 Jul 2009 11:48:22 -0500</pubDate>
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<item>
<title>Top 10 Banner Ad Design Tips</title>
<description>A top 10 list of banner ad design best practices.</description>
<link>http://www.straightupsearch.com/archives/2009/06/top_10_banner_a.html</link>
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<category>Design Practices</category>
<pubDate>Mon, 29 Jun 2009 16:25:30 -0500</pubDate>
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<title>Pay-Per-Click Wish List</title>
<description>The paid search wish list for Google, Yahoo and Bing.</description>
<link>http://www.straightupsearch.com/archives/2009/06/payperclick_wis.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/payperclick_wis.html</guid>
<category>Pay-Per-Click</category>
<pubDate>Thu, 25 Jun 2009 17:28:03 -0500</pubDate>
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<title>Paid Search: A Catalyst to Grow Your Online Marketing Efforts</title>
<description>Paid search can be one of the most effective, efficient and measurable advertising mediums out there.</description>
<link>http://www.straightupsearch.com/archives/2009/06/paid_search_a_c.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/paid_search_a_c.html</guid>
<category>Pay-Per-Click</category>
<pubDate>Tue, 23 Jun 2009 14:48:19 -0500</pubDate>
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<item>
<title>Convert Social Media Marketing Into Business</title>
<description>How do you convert social media to sales?</description>
<link>http://www.straightupsearch.com/archives/2009/06/convert_social.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/convert_social.html</guid>
<category>Social Networking</category>
<pubDate>Mon, 22 Jun 2009 15:02:00 -0500</pubDate>
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<item>
<title>Key To Lead Gen Success: Make Room In Your PPC Budget For Landing Page Development</title>
<description>Allocate a portion of next month&apos;s click spend budget to new landing page development.</description>
<link>http://www.straightupsearch.com/archives/2009/06/key_to_lead_gen.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/key_to_lead_gen.html</guid>
<category>Pay-Per-Click</category>
<pubDate>Mon, 22 Jun 2009 10:27:40 -0500</pubDate>
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<title>Did Bing Awaken a Sleeping Giant (or: Anybody Want a Peanut)?</title>
<description>Recently, Microsoft Binged and Decided that the time was right to assume the role of David to Google&apos;s Goliath.</description>
<link>http://www.straightupsearch.com/archives/2009/06/did_bing_awake.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/did_bing_awake.html</guid>
<category>Pay-Per-Click</category>
<pubDate>Fri, 19 Jun 2009 10:17:55 -0500</pubDate>
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<title>PPC of Pizza Pie</title>
<description>Paid Search is an effective marketing tool for franchisors.</description>
<link>http://www.straightupsearch.com/archives/2009/06/ppc_of_pizza_pi.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/ppc_of_pizza_pi.html</guid>
<category>Pay-Per-Click</category>
<pubDate>Thu, 18 Jun 2009 11:47:00 -0500</pubDate>
</item>
<item>
<title>Dual Approach to Digital Advertising</title>
<description>By joining the efforts of SEO and PPC you have a combination of services that can be successful now and down the road.</description>
<link>http://www.straightupsearch.com/archives/2009/06/dual_approach_t.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/dual_approach_t.html</guid>
<category>Pay-Per-Click</category>
<pubDate>Wed, 17 Jun 2009 14:48:33 -0500</pubDate>
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<item>
<title>Microsoft Drops the Hammer on Click Fraud</title>
<description>Microsoft filed its first lawsuit for click fraud against three people in Vancouver.</description>
<link>http://www.straightupsearch.com/archives/2009/06/microsoft_drops.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/microsoft_drops.html</guid>
<category>Click Fraud</category>
<pubDate>Tue, 16 Jun 2009 13:48:14 -0500</pubDate>
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<item>
<title>What Does Design Have to Do With PPC?  Everything, Actually!</title>
<description>Design plays an important part in paid search (PPC) marketing.</description>
<link>http://www.straightupsearch.com/archives/2009/06/what_does_desig_1.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/what_does_desig_1.html</guid>
<category>Pay-Per-Click</category>
<pubDate>Mon, 15 Jun 2009 14:08:01 -0500</pubDate>
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<item>
<title>Paid Search Strategies for Changing Buying Behavior</title>
<description>Paid search continues to be a sales driving force for online retailers, but the way in which users are shopping online may have changed. This change in user buying behavior is most likely due to the current economic climate.  People are simply taking more time to decide how they spend their money.  Knowing how users are searching is vital information to online marketers.</description>
<link>http://www.straightupsearch.com/archives/2009/06/paid_search_str.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/paid_search_str.html</guid>
<category>Pay-Per-Click</category>
<pubDate>Fri, 12 Jun 2009 16:51:59 -0500</pubDate>
</item>
<item>
<title>Turn Up the the Volume with a PPC Campaign</title>
<description>Running a PPC campaign can be beneficial to your business, whether large, mid-sized or small.</description>
<link>http://www.straightupsearch.com/archives/2009/06/turn_up_the_the.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/turn_up_the_the.html</guid>
<category>Pay-Per-Click</category>
<pubDate>Thu, 11 Jun 2009 16:27:04 -0500</pubDate>
</item>
<item>
<title>Our Shiny New Silver Sledgehammer</title>
<description>Oneupweb was awarded a Silver Sledgehammer, BMA&apos;s top honor, for the Oneupweb Office Survival Kit.</description>
<link>http://www.straightupsearch.com/archives/2009/06/our_shiny_new_s.html</link>
<guid>http://www.straightupsearch.com/archives/2009/06/our_shiny_new_s.html</guid>
<category>Awards</category>
<pubDate>Thu, 11 Jun 2009 16:16:39 -0500</pubDate>
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