http://www.straightupsearch.com/ Oneupweb's search engine optimization and marketing blog recognized for its straight talk and no fluff perspective. 2008-11-21T10:44:05-05:00 http://www.straightupsearch.com/archives/2008/11/they_like_us_th_1.html The votes have been counted and the good news is in - our newsletter, OneUp Low-Down, stood apart from the rest and is being honored with a 2008 Silver Davey award. Awards maureen 2008-11-21T10:44:05-05:00 http://www.straightupsearch.com/archives/2008/11/read_between_th_1.html With the government's approval to use white spaces, ISP tycoons such as AT&T and Comcast may have to start getting creative to keep turning that huge profit. But what are the implications and applications of white spaces for those in the search and digital marketing industries? Internet Legislation jared 2008-11-19T11:00:00-05:00 http://www.straightupsearch.com/archives/2008/11/google_image_se.html Images published in the U.S. are automatically copyrighted by their owners, even if they do not explicitly carry a copyright warning. So if you're thinking of pulling an image from some random site via Google images, think again my friend. Design Practices jason 2008-11-18T14:07:00-05:00 http://www.straightupsearch.com/archives/2008/11/seo_check_ppc_c_1.html With the gloom of the current economic struggles upon us, it's common for companies to wonder what else can be done to capitalize on marketing budget already spent. Specifically related to capitalizing on search marketing campaigns, there are a couple of things you can tighten up to ensure that the dollars spent in this channel are performing optimally. Strategy teal 2008-11-17T11:37:00-05:00 http://www.straightupsearch.com/archives/2008/11/spam_on_the_run.html McColo, a web hosting firm based in San Jose, California, was shut down earlier this week. According to news reports, McColo was responsible for 75% of the spam blasted to email addresses world-wide. Spam Christopher 2008-11-14T14:17:00-05:00 http://www.straightupsearch.com/archives/2008/11/seo_helps_small.html What gets me excited about SEO is that it can give a small mail order company with an incredible product the opportunity to have a large presence in its given market. Marketing departments, in companies large and small, need to consider how SEO can help give them the exposure that they are working so hard for. SEO Observations alex p 2008-11-13T13:38:00-05:00 http://www.straightupsearch.com/archives/2008/11/a_momas_buying.html I want to share the story of how my wife recently acquired our Burly Honey Bee baby bicycle trailer. It was a beautiful blend of direct mail catalog, search engine research, in store kicking the tires, and ultimately a website purchase. Strategy duncan 2008-11-12T14:57:00-05:00 http://www.straightupsearch.com/archives/2008/11/the_long_long_l_1.html Optimizing a site around a core set of keywords is an important first step, but paying attention to long tail variations is crucial to the overall impact of your search optimization efforts. Let's look at a recent blog post from Hitwise that presents us with some interesting numbers to look at while considering long tail search terms. Natural/Organic nick 2008-11-11T13:12:00-05:00 http://www.straightupsearch.com/archives/2008/11/sorry_you_have.html AT&T Inc., the largest internet service provider in the country, has begun to limit the amount of data that subscribers can use each month. Is this a smart move so that they can set future customers expectations? Or will it stifle the flow of innovation from web-based companies? Customer Service alex 2008-11-10T09:56:00-05:00 http://www.straightupsearch.com/archives/2008/11/google_looking.html Don't expect to see Google Pay-Per-Click Ads on Yahoo search results anytime soon. Google announced earlier this week it was walking away from its advertising partnership with Yahoo. While I agree with Google's decision and plausible reasoning, I can't help but wonder if this was Google's plan all along. Search Engines luke 2008-11-07T10:57:00-05:00 http://www.straightupsearch.com/archives/2008/11/holiday_online.html At Oneupweb, we realize the timing of a campaign can largely impact marketing goals. That's why we've released a study of 2007 Holiday Online Retail Buying Trends. Search Behavior starr 2008-11-06T16:34:00-05:00 http://www.straightupsearch.com/archives/2008/11/google_adwords_1.html Quality Score was born. Let's take a closer look at a timeline of notable changes made to Quality Score since its inception.]]> Pay-Per-Click adam 2008-11-05T15:07:00-05:00 http://www.straightupsearch.com/archives/2008/11/obama_sign_thie_1.html Oneupweb responds to Obama sign thieves with a 30 foot dancing Barack Obama. Events keirsun 2008-11-04T10:27:23-05:00 http://www.straightupsearch.com/archives/2008/11/oneupweb_wins_p.html Some may not expect to find an award-winning digital marketing firm in northern Michigan. But here we are, the hardworking crew of Traverse City-based Oneupweb, continuing to surprise even ourselves. BtoB magazine recently announced Oneupweb's Office Survival Kit won BtoB's Best Direct Campaign (single piece) category. Awards starr 2008-11-03T11:16:24-05:00 http://www.straightupsearch.com/archives/2008/10/halloween_milli.html If you haven't already eaten the goodies you bought for trick-or-treaters tonight, it's safe to assume we'll all be eyeing the unwanted leftovers of Good n' Plentys, Bit o' Honeys and Candy Corn to curb our sugar fix from the weekend. My personal favorites are Milky Way Bars and 3 Musketeers - and I'm sad to say that neither hopped on the Pay-Per-Click train to promote Halloween. Especially since Mars, Inc. is having a $1,000,000 Halloween cash giveaway. Pay-Per-Click leah 2008-10-31T10:25:47-05:00