Mar
16th

Oneupweb : Do You Remember When?

Posted by Jak on March 16, 2010 at 8:28 am

I was sitting around my house trying to figure out what to do. I was bored and there was no place to turn to for information. I asked my wife, she had no ideas. I asked my kids, nothing. Turned on the TV and both channels only had the President’s speech. I couldn’t contact any of my family, as they were out of the house doing other things—other things that I could be doing, if I just had some way of getting the information…

Yes, that was all made up, but do you remember those days? I’m getting a bit older, but I almost remember them and am surprised by how things have changed so much. Today, I can get everything I need with a click of a mouse, a tap of a screen or a quick call to a cell phone. I can log on to my computer and see where my kids are with GPS tracking if need be. Heck, I can even see who won an Olympic event four hours before NBC broadcasts it.

The question is no longer “what is there to do?”, it’s “what are we going to do next?”.

With information and communication so readily available, you can just about keep track of anyone at any time. When I was a teenager, I lived ten miles outside of town. When I got in trouble, my parents only had to take my keys and I was done for. The phone was attached to a cord, so there was no place to plot and plan my escape. If I did get out of the house, my parents would have no idea where I was until I came back.

Today, you have to take the keys, take the cell phone, and block the social networking sites and e-mail. I’m sure I missed a few other means of communication, but you get the point. I haven’t gone as far as the GPS tracking yet, but it’s nice to know it’s available if I need it. Of course, the kids these days will find ways to get around that, too.

But all this begs the question—is there just too much information out there? I say, who knows, and who cares. The only thing that really matters is whether the information you want to share is what people are finding. With the proper SEO or PPC campaign, your website can be found as easily as your kids on a Friday night.

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Feb
12th

Oneupweb : Get More Customers By Setting Aside Your Search Bias

Posted by Starr on February 12, 2010 at 10:35 am

According to Barrons Tech Trader Daily blogger Eric Savitz, “Bing’s search share could surpass Yahoo’s in about a year.”

Compared to Google’s marginal year-over-year increase of roughly two percent, this month’s Comscore data looks impressive for Bing. With an 8.5 percent year-over-year increase and Microsoft’s license to use Yahoo’s core search technology for ten years, Savitz may have a point.

Whether you side with Google loyalists who doubt Microsoft can break their habits, or your love for all things Microsoft clouds your judgment, great SEO means claiming your portion of the search space. All four of the major search engines—Google, Yahoo!, Bing and ASK—represent an opportunity to introduce your business to potential clients. Can you really afford to let your search bias influence that introduction?

All too often, search marketing strategies are one-sided, caring only about traffic from Google. It’s important to remember that depending on your industry and target demographic, you may find additional qualified traffic from Yahoo! or Bing.

Don’t just show up somewhere in Google—dominate the digital landscape. Be visible everywhere your customers are looking. You can start by learning more about Oneupweb. Our integrated marketing services combine strategy and creativity that will ultimately increase your return on investment.

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Feb
8th

Oneupweb : Try Not To Get Lost Out There

Posted by Nick on February 8, 2010 at 10:02 am

I am, as my sister recently called me, a “Lost Junkie.” You know, that television show about a plane crash on a mysterious island full of whispers, monsters and all sorts of other crazy stuff. With the recent start of the show’s final season, I’ve switched back into full addiction mode, which has naturally caused my pondering of the show to cross over into my day-to-day thinking about digital marketing. Specifically, it got me thinking about marketing strategies as a whole, which led to the following idea:

When it comes to your marketing strategy, don’t get stuck on an island.

Yes, it sounds cheesy, but hear me out. What I’m basically saying is that from time to time it pays to step back and take a look at the big picture. Take a look at your marketing strategy and ask yourself what’s working, what’s not and whether there any areas of your business that could benefit from additional marketing efforts. There are a variety of exciting, new marketing methods available to businesses today, but not everyone is utilizing these channels to reach their existing and potential audiences.

So what do I mean when I say, “Don’t get stuck on an island”? I’m talking about not being afraid to try new marketing initiatives and not focusing so much on a single marketing effort. Sure, a single method might be working like gangbusters for you and that’s great. You should continue to pursue it. Just don’t be afraid to try something new. Perhaps you’ve already established your business in its specific natural search space. But have you thought about branching out into social media? Maybe you’ve promoted your business through PPC for years and have never given much thought to your site’s natural presence in the engines, or the site’s design and how it might be affecting your user experience. Some SEO or design work might be just the thing you need to establish yourself in the natural space.

The overall lesson here is that there’s a lot of opportunity out there. While your current efforts might be working great, if you don’t take some time every once in a while to look at your total marketing strategy, you may find that you’ve also become stranded on a veritable marketing-island. And monsters or not, that sounds a little scary to me.

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Feb
3rd

Oneupweb : Stay The Course

Posted by Krista on February 3, 2010 at 4:51 pm

As we move steadily through 2010, some of the old habits we resolved to change have managed to sneak back into our routines. Our schedules have accelerated back to overload and in an attempt to get it all done, we’re constantly looking for ways to make things easier. Let’s face it, we like to check boxes for the sake of seeing one less thing on our “to-do” lists. But be careful…

We have all experienced the repercussions of using shortcuts. Take SEO, for example. When organizations stuff websites with unfocused keywords or employ spammy linking strategies in order to appeal to search engines, it can detract from the user’s experience. A much better course includes implementing a focused SEO strategy that keeps usability a priority.

Let’s be realistic. Set goals that you want to achieve, take the necessary actions to accomplish them and when you hit the first road bump, keep going. Those issues will only add focus to your goals and present an opportunity to make it right. Throwing in a bunch of content and manipulating a site for the eyes of search engines is like a piñata at a kid’s birthday party. It may rain candy, but you may also have a swarm of users on a sugar kick that just learned how to wield a stick. Keeping your customers’ needs at the forefront of your marketing efforts will pay off

Take the time to formulate a strategy and stay the course, because anything worth doing is worth doing right. And if you’re looking for people who will get it done right from the get-go, contact Oneupweb. We are digital marketers driven to communicating your brand to an exciting online world.

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Feb
1st

The New Agency Selection Model: Listening

Posted by Luke on February 1, 2010 at 10:12 am

In both our personal and professional lives, it’s a well known fact that humans think faster than they listen. Rather than listen, we’re more concerned with pulling together a response or answer which often comes at the expense of the key point or message.

As a digital marketer, 99.9 percent of communication with clients is done through either email or phone. This leaves no room to pick up on body language, hand gestures or other nonverbal cues. As a result, it’s imperative that we constantly confirm and validate the words of our clients.

With an arsenal including web design, SEO, PPC, app development, social media and more, we have quite a few creative and technical minds within the Oneupweb office. However, experience and creativity go out the window if there’s a listening breakdown during the early stages of a client needs assessment. When you combine strong listening skills with creativity and experience, you lay the foundation to not only deliver a bull’s-eye proposal, but to also exceed expectations and goals.

At Oneupweb, we pride ourselves on being strong listeners with integrated solutions. Based on what we learn about your company, we’re not afraid to tell you that what you’re looking for may not be the best solution. You may be looking at one channel and we may propose three. And you can bet that one of those channels will be social media.

Social media provides one of the ultimate channels to listen to your customers—like an online focus group. We’re going to listen to you and then we’re going to help you listen to your clients. As fundamental as listening may be, it’s probably the weakest skill across any position within an organization.

When it comes to decisions based on price alone, you get what you pay for. Try to find that agency that makes you say, “Wow, they were really listening.”

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