“An idea that is developed and put into action is more important than an idea that exists only as an idea.” – Siddhartha Gautama
A great idea is just that: a great idea. As marketers, skillfully selling our ideas within the company is as important as our innovative ideas. But, sometimes it can be difficult to clearly convey and quantify the benefits of even the best ideas in marketing—like natural search engine optimization (SEO) and paid search engine marketing (PPC). Everyone at the table wants to hear something different: the CFO wants to know how SEO and PPC can boost the bottom line, Sales wants to know how this can bring in more, qualified leads and the CEO wants to know that other companies like yours have seen success with SEO and PPC. And, you’re left having to find answers to all these questions, and more—and communicate in a way that inspires action and gets you a search marketing (SEM) budget.
At Oneupweb, we are all about acting on great ideas. We know from over a decade of experience that SEM is more than a great idea, today it’s a necessity—and we wanted to help marketers get started with SEM. For B2B marketers, selling SEM to upper management just got a whole lot easier with our new online marketing resource, B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers.
Not a B2B marketer but still need the tools to sell SEM internally? Don’t worry, our new white paper provides plenty of insight and tools that can work for you, too!
Here are the tools, strategies and research you’ll find in B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers:
- Search Adapts to B2B Challenges – The unique challenges B2B marketers face and how SEM provides solutions.
- Calculate Search Opportunity, Quantify Your Search Results – Our SEO and PPC Lead Opportunity Calculators give you hard numbers, showing the potential for growth with SEM. We’ve also provided calculators that allow you to predict your company’s results with SEM using your own numbers. And if by chance you don’t know your numbers, you’ll also find a few examples.
- Measuring the Benefits of Search: A Case Study – A real-life example of B2B success with SEM. A multi-national B2B integrated performance improvement, travel and market research services company, and Oneupweb client, sees amazing results through SEM.
- Benefits Sell: Securing Management Buy-In – How to effectively approach decision-makers with all of this information.
B2B companies in every industry from IT to healthcare—you can learn how to predict your company’s search marketing benefits, secure the support of upper management and make a positive impact on the growth of your business. Download Oneupweb’s white paper: B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers.
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