Searching for Positions in the NFL Draft

Posted by samantha on May 02, 2007 at 08:55 AM

This last weekend was a major event for most football fans around the country. The 2007 NFL Draft was a turning point for many men and their careers in the National Football League. Watching the draft made me think about how SEO, football, and the NFL Draft have a lot in common. In football, there are individual players who are considered stars in the NFL and the sports world. Be it a wide receiver who can get great separation and catch a poorly thrown ball, a quarterback who, amidst intense pressure, swiftly hands off the ball to his running back,...

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All In a Week's Work in SEO: Sitemaps, DNS, CSS & Internet Explorer

Posted by teal on December 08, 2006 at 04:31 PM

As an SEO, I am continually looking for ways for my clients to improve their overall visibility as well as increase usability - two very important issues for an effective online marketing strategy. There are three topics I would like to speak briefly about in this post: sitemaps (not Google Sitemaps) but real old-fashioned sitemaps that are supposed to be a helpful resource for users as well as search engines to find all of the pages on a site, how a DNS setup really can have an effect on search engine positioning and indexing, and finally CSS - a somewhat...

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The Varying Degrees of SES Chicago

Posted by duncan on January 03, 2006 at 09:30 AM

The Windy City lived up to its name in early December of 2005. The Search Engine Strategies Conference swooped into town and took over the lower floors of the Chicago Hilton. Three types of attendees visited us at our booth. I liken them to the three types of people I saw dealing with the frigid temperatures Jack Frost cooked up for us. Being from Northern Lower Michigan, the Oneupweb crew is no stranger to cold weather. We share Lake Michigan with Chicago, although we are further north. The biggest difference in our weather and Chicago’s is that we get several...

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Here to Help, Just Let Us Know How

Posted by tim on January 03, 2005 at 03:05 PM

More and more it seems like there is talk about search getting into the mainstream agencies. Agencies don't seem to have much to say though. I can't figure why that is. At SearchEngineWatch there's a thread that's discussing this topic. One of the ideas put forth there is that search just isn't "sexy" or "flashy" enough. I don't buy into that theory though. At least not completely. It seems to me that it has more to do with undertanding the entire search field. In her most recent ClickZ article, Shari Thurow mentions that in 2005 she wants to, "help agencies...

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Click Fraud is Real. Are You Safe?

Posted by tim on November 24, 2004 at 11:49 AM

CNet recently ran an article on a lawsuit filed by Google against a suspected perpetrator of click fraud. Click fraud is a very real issue for pay-per-click advertisers. Too often, fraudulent clicks can destroy an online PPC campaign. It is however detectable, and while not necessarily preventable, it can be remedied. A combination of excellent tracking tools, vigilance and experience can at least lead to detection and reporting of invalid clicks. Herein lie just some of the advantages of outsourcing PPC management tasks. Detecting fraud is a skill that many businesses could learn, but more important than knowing how to...

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What's the Secret Recipe?

Posted by tim on November 16, 2004 at 01:50 PM

Danny Sullivan has a nice write up about SEO Secrets over at the Search Engine Watch Blog. Probably one of the most important elements of a search marketing campaign is the time involved. For agencies, this is one of the key considerations when debating about whether to outsource. Regardless of whether or not a campaign attacks like the tortoise or the hare, there is an investment of time and manpower to keep a campaign running well. Sometimes finding a partner to run the race for you is the best way to keep your team fresh....

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To Outsource, or Not to Outsource ...

Posted by tim on November 11, 2004 at 02:48 PM

Indeed, that is the question While the topic of search marketing has become much more mainstream and almost every day there is more evidence of the importance of including search in an overall marketing strategy, the practice itself isn't new. There are companies that have been working in this arena for almost ten years. Here's just a sample of why it makes sense to outsource your projects. Speed When you outsource projects, there's no time lost to building a team. You haven't got a learning curve or a training cycle. Effective search marketing requires an investment of time regardless. Instead...

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Strike While the Iron's Hot

Posted by tim on November 08, 2004 at 11:50 AM

Internet marketing is quickly becoming a hot topic for PR professionals. Now is the time to move past talking point to provide real solutions for clients

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