Microsoft Announces Engagement Mapping

Posted by erin a on February 26, 2008 at 08:03 AM

Watch out Sergey and Larry, Microsoft has a few more tricks up its sleeve. Microsoft plans to roll out the Beta version of Engagement Mapping on March 1st.

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Web Analytics & Search Engine Marketing Analysis - They're Not the Same

Posted by vern on March 30, 2007 at 04:43 PM

Hardly a week goes by without an announcement of the latest and greatest web analytics package. Yahoo, Google, Omniture and others have done a terrific job of developing tools to mine every last bit of performance data from website traffic and paid search campaigns. Some companies package their offerings in a more intuitive wrapping than others, but they are essentially the same. Looking to spend five figures a month on the just released, latest and greatest analytics package? Whoa - Don't put the cart before the horse. The real key to success in paid search marketing is in the human...

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From the Frying Pan to the Buyer

Posted by matt on July 27, 2006 at 04:58 PM

Prior to Oneupweb, I worked for a medium-sized retailer of home-décor products. In addition to brick & mortar, the company mailed several million catalogs annually, and had an extensive offering of products available for purchase online. As online marketing efforts increased, so too did the online store’s sales figures - that correlation was as natural as flowers in spring. What wasn’t as easy to quantify was the impact of online marketing initiatives on in-store & catalog sales. This quandary is all too familiar to multi-channel retailers of any size or industry. Just how much of your in-store and catalog revenue...

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The PPC Numbers Game

Posted by matt on June 22, 2006 at 12:50 PM

The following statement will likely send my seventh grade math teacher reeling: I love numbers and everything about them. Sorry that it took nearly 20 years for me to realize this, Mr. Gioe. So, yeah I didn’t always have this great affinity for numbers, stats, figures, or whatever you want to call them. I was one of those junior high kids shrieking to his parents “when am I EVER going to use the Pythagorean Theorem in real life?!” Well, last weekend while rigging my sailboat, guess what, I unleashed my inner Pythagoras and calculated the length of the hypotenuse of...

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The Vanity Side Of Search Engine Marketing

Posted by duncan on November 01, 2005 at 01:38 PM

"You’re so vain, you probably think this song is about you." Remember this old Carly Simon tune? Maybe. Maybe not. I am dating myself a bit here, and I know that many in the SEO/ SEM industry may be too young to remember this hit. How does vanity come into search engine marketing? It is most typically a factor in search engine optimization and the ubiquitous search engine position report. We all know the drill; get a list of keywords and see how high up your site is listed in the major search engines. Seeing a top spot is always...

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