The Inevitable Alliance: Microsoft & Yahoo!

Posted by drew on February 01, 2008 at 09:26 AM

Most of us knew this day would come. And today Microsoft made an offer to buy Yahoo! for $44.6 billion.

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Democratic Debate - Capitalizing on Heated Exchanges

Posted by steve on January 22, 2008 at 01:07 PM

This is the third installment of our ongoing series about the evolving 2008 Presidential Campaign and how it's being waged online. This time we'll be talking about capitalizing on news events, such as the presidential debates.

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Our Ad-Supported World

Posted by matt on November 29, 2007 at 11:38 AM

In the race to hold on to market share, Yahoo continues to expand its ad network holdings. Today ClickZ reported that a deal has been struck between Adobe and Yahoo which will allow publishers the ability to monetize their PDF content with contextually relevant advertising. A goal of the beta program is to better quantify the scale of the marketplace. A handful of prominent publishers have already signed on, agreeing to serve Yahoo content network ads in their PDF-based content. All of this begs a couple of questions, though. First, is there a limit to ad supported media and/or software?...

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Search Engine Marketer - 2007 Holiday Party Novelty

Posted by ellen on November 05, 2007 at 01:05 PM

The search engine marketer has quickly become a novelty at holiday parties. Here's how one online marketer responds to those inevitable questions, pre-holiday party season.

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Paid Search: Class of '87

Posted by on August 23, 2007 at 04:07 PM

I recently happened upon a blog from an SEM peer who attended his 20-year high school reunion. As he described his occupation to his former classmates, none of them understood the intricacies of search marketing, nor could they really grasp its overall significance. A few classmates even accused him of spamming them. I just think he’s really old. Normally, after reading a post like this, I would have spent the day making smart-aleck references to events in 1987, like how I was eight years old back then and how he probably strutted around in ripped jeans, meticulously tight-rolled and severely...

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SEM - A Very Different Elephant

Posted by josh on August 07, 2007 at 04:10 PM

I am a relative newcomer to the world of Search Engine Marketing. Terms like PPC, CTR, CPC and the like were recently nothing more than random letters thrust together for no apparent purpose other than to promote confusion. I thought I knew everything I needed to know about CPA until I found out, in the SEM world, it has nothing to do with accountants. As I began my life as an online marketer I was reminded of a fable I once heard years ago: While traveling through Africa as a young man Jim encountered a lone elephant in the vast...

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It's All Relevant

Posted by vern on March 24, 2006 at 03:30 PM

A funny thing happened on the way to writing this examination of the Yahoo! trademark policy. Recently, a notice sent to advertisers included the following: "Yahoo! Search Marketing has determined that we will no longer allow bidding on keywords containing competitor trademarks" This is all well and good, not to mention overdue. I applaud Yahoo! for this move but thought they could have gone even further to enhance their search customer's experience. Why not ban bidding on all trademarked terms (and other keywords for that matter) that have no relevancy to the company bidding on the terms? This would go...

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Seth Godin Gets Violent

Posted by tim on January 14, 2005 at 04:44 PM

Seth Godin comments today on a post Danny Sullivan put up over at Search Engine Watch about search marketing. In the past, some have seen Mr. Godin as an opponent to search marketing. It seems that more than likely he was just being cautious when looking at a very young industry with a lot of growing up still left to do. I'm glad he's taken another look. Thanks Seth....

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WPP Embraces Search Marketing in a Big Way

Posted by tim on January 13, 2005 at 04:11 PM

Ad Agency WPP has announced they are launching a new division devoted to search marketing. We'd just like to say congrats and welcome. Granted, they've been working with search in one form or another, but it's very encouraging to see them take on search to this degree. Hopefully, this, along with the flurry of acquisitions we saw late last year, signals a real step in the maturity and validity of search marketing. Cheers!...

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