Now Hiring Awesome People!

Posted by anne on August 17, 2007 at 04:21 PM

After two years of working with a leading online marketing company, my hiring tactics have changed dramatically. Prior to working with Oneupweb, my career had primarily been in the insurance industry. It was my naïve belief that recruiting insurance professionals would easily be transferred to hiring SEO professionals. I was so wrong. Very early, I learned that SEO folks prefer a slanted and off-beat sense of humor. We don’t really care about dress codes or give much credence to a rigid business hierarchy or fancy titles. Happy employees create better output, which tends to bring more success for everybody involved....

Continue reading "Now Hiring Awesome People!" »

Search Marketing Pro Notches 6th Year of Service

Posted by duncan on June 20, 2007 at 11:19 AM

This week marks my completion of six years working with Oneupweb. I remember my first day with the company back in 2001. People were still using the Netscape browser in huge numbers. AltaVista was one of the leading search engines. The horrifying events of September 11, 2001 were still three months away. The first internet bubble was in the process of bursting. Purely through word of mouth a small, private company in Mountain View, California was on its way to becoming a household word. The industry has come a long way. In April of this year, Greg Jarboe discussed the...

Continue reading "Search Marketing Pro Notches 6th Year of Service" »

SES Chicago '06

Posted by Christopher on December 11, 2006 at 03:47 PM

Ah, the Windy City. The City of the Big Shoulders. Hog Butcher for the World. That Toddlin' Town. I don't know quite what that last one means (what's "toddlin"? How, exactly, does one "toddle"?), but there's certainly something magical about Chicago, especially around the holidays. And with this being my first trade show as a freshly minted Client Services Representative, the magic followed me inside to Search Engine Strategies Chicago 2006. The opportunity to rub elbows with search luminaries, the celebrities of our rarified world, set the mind awhirl: Danny Sullivan, in his swan song appearance, his final SES; Jason...

Continue reading "SES Chicago '06" »

Google, Apple & Disney. Oh My!

Posted by matt on August 30, 2006 at 04:09 PM

I love synergy. The thought of multiple, independent objects or forces coming together to create something greater than their sum is truly an amazing phenomena. On my daily run, (okay, perhaps "daily" isn’t the right word) my weary legs propel me down the road at about 7 miles per hour. Those same legs, when clipped to my recumbent bicycle send me zooming along at 25-28 miles per hour with the greatest of ease. Synergy. When two things work together, be they simply man and bicycle or some of the largest media/technology corporations in the world, the results can be extraordinary...

Continue reading "Google, Apple & Disney. Oh My!" »

Online Resources with a Human Touch

Posted by anne on August 22, 2006 at 02:55 PM

In today's world, most companies have a department to handle personnel issues within the business. Referred to as Human Resources or, in its infancy, the personnel department, HR has evolved from an informal paper pushing function of the organization to a more formalized and informational tool/resource for both employer and employees. To be an effective HR professional in today's market, it's imperative to be familiar with both federal and state laws. That means having the right information at your fingertips in a matter of minutes or at times, seconds. I thought it might be helpful to cite some of my...

Continue reading "Online Resources with a Human Touch" »

20 Questions with Oneupweb CEO Lisa Wehr

Posted by lisa on July 14, 2006 at 12:12 PM

I've been interviewed by a number of journalists about what we do and how we got started. And while I think that's an interesting story, one of my staff put together 20 questions that dug a little deeper. Some of these questions seem a little wacky to me - but I'm happy to share my humble thoughts. So here are the answers to questions journalists haven't asked me: 1. What caused you to start Oneupweb? I originally planned to run an incubator company and Oneupweb was only one of the ideas we’d begun building. When the dot-com bust hit, investment...

Continue reading "20 Questions with Oneupweb CEO Lisa Wehr" »

A Peek Behind The Curtain Reveals Wizardry

Posted by on June 07, 2006 at 08:10 AM

I was again honored to be invited backstage, to attend a conclave of Leading Ladies as a journalist interviewed the group. Our CEO, Lisa Wehr, was the invitee. I found wisdom in what these high-powered CEOs didn’t say.

Continue reading "A Peek Behind The Curtain Reveals Wizardry" »

The Year of the Fire Dog

Posted by on January 30, 2006 at 11:10 AM

Happy New Year! Chinese everywhere are celebrating the year of the Fire Dog or Sleeping Dog. We’re having some auspicious first days, too, here at Oneupweb. Today for example our new website just went live. We’ll officially be launching new services later this week. Stay tuned for some other new adventures later next month. So I thought I might check out what the Fire Dog promises for us search marketers in the coming year. (I promise, no Jean Dixon-esque remarks about Ashton or Demi.) Overall Commerce Suffers Good news for us search marketers really. Our services will be in greater...

Continue reading "The Year of the Fire Dog" »