Category: Jargon
Compassion For The Knowledge Gapped: A Call To Action
Posted by ellen on September 14, 2007 at 01:29 PM
I am knowledge-gapped. I was telling my son, Cam about the recent news that MySpace was allowing profiles to be delivered in search results. His mock look of interest and "Hmm...Wow...Really?...No!" as he "participated" in the conversation made me finally blurt out: "Hey! I think I know a thing or two about the internet! I work for a search engine marketing firm, after all!" "Well," he calmly countered, "maybe it's the way you constantly mix up 'MySpace' with 'Facebook' that bugs me." He then launched into a perfect parody of me, trying to "casually mention" the recent Facebook change. He...
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The Ten Most Hated Internet Words
Posted by on June 22, 2007 at 02:50 PM
I have a confession to make. An especially sinful one, considering my position with an online marketing firm. Children, please turn away for a moment, while I let this out. I dislike the term blog. I always have. Back when I wrote my first "online journal" it was an exciting technology. A method to record one's lessons and experiences in a format that can be readily consumed by others for the edification of all. I quickly grew tired of the "online journal" format, maybe because nobody ever cared what I had to say, or maybe because I found more important...
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Learn the Language - Share Your Genius
Posted by ellen on June 04, 2007 at 12:57 PM
Sitting on a concrete bench one warm Georgia afternoon, a colleague and I were engaged in some intense brainstorming. It was week two of a four week corporate sales training class for a well known Fortune 500 company. We had been given the task of crafting our "elevator speech"; a 30 second blurb on our profession. After much deliberation we came up with our plan. "Brilliant!" we congratulated ourselves, "We nailed it!" When class re-convened we shot our hands into the air, volunteering to go first. We swaggered to the front of the class; plugged a laptop into the overhead...
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