Behold, the Magic of Geotargeting! Kind of.

Posted by andrew on February 21, 2007 at 09:45 AM

Search engine marketing is awesome. Better than all other forms of advertising. Why? Geotargeting. For sure. No more wasting valuable advertising dollars on people who can’t use your services! There’s not a single advertising channel – other than search marketing – that can do that. Do you run a one-person storefront, closed Tuesdays, open until 1 on Thursdays, and sometimes not at all if you’ve got a doctor’s appointment? You don’t want to ship internationally with your business – after all, you don’t have a webstore – but you could benefit from the additional foot traffic that a targeted consumer...

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