ROI: Not Just Data on a Spreadsheet

Posted by luke on January 28, 2008 at 09:03 AM

Many marketers still find difficulty in measuring the actual impact their online marketing initiatives have on overall sales. We have a few tips for using ROI data to identify opportunity, move forward and continue to grow.

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Coasting Into January

Posted by matt on December 28, 2007 at 02:46 PM

Ah, the week between Christmas and New Years - most of us have started (or already have been) coasting into January. It's that magical week of the year when it's okay that productivity grinds to a halt while we all gather at home (ours or relatives') to bake cookies, watch football and practice Guitar Hero 3. Well, amid all of this "coasting" comScore released their November U.S. Search Engine Rankings. Riveting, isn't it? On the surface, no. Total searches declined from October by about five percent; Google's share of searches increased by two tenths of a percent while Yahoo lost...

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How Not to Track Holiday Shoppers

Posted by steve on November 27, 2007 at 12:23 PM

This holiday season, make sure you're tracking your site visitors in a search engine friendly manner. Learn why using URL tracking parameters can bring about detrimental duplicate content issues.

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AOL - Time Warner’s Do-Not-Track List Project

Posted by adam on October 31, 2007 at 03:51 PM

Do-not-track lists don't prevent advertising networks from serving advertising to you while you surf the internet like do-not-call lists do for your phone line. Instead, opting out will ensure advertising will not be served based on the tracking of a surfer’s web behavior.

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comScore Reports 61 Billion Searches in August

Posted by duncan on October 11, 2007 at 09:42 AM

Today I want to thank comScore (via CNNMoney.com) for posting some incredible looking numbers regarding search activities on the Internet. I invite you to take a moment to head over to the article I read for more insight into comScore's methodology: 61 Billion Searches Conducted Worldwide in August. You just have to be impressed by some of these numbers. I mean wow. There were at least 61,000,000,000 searches in one month! That's a lot of zeros. Clearly people are relying more and more on the Internet to help guide them to everything from health information, to finding new friends, to...

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