StraightUpSearch.com
Oneupweb.com

Category: Technology


Safari 3.1 - A New Player to the Windows Browser Mix

Posted by steve on March 26, 2008 at 11:21 AM


After making a number of much-needed updates to Safari 3.0 beta, Apple has begun pushing users to install Safari 3.1 for Windows. This push has been welcoming for some, but somewhat of an annoyance for others.


Continue reading "Safari 3.1 - A New Player to the Windows Browser Mix" »

Google & Panasonic Partner on YouTube TVs

Posted by keirsun on January 08, 2008 at 10:46 AM


Google and Panasonic announce plans to develop internet-connected HDTV's with one-click access to YouTube and Picasa Web Albums.


Continue reading "Google & Panasonic Partner on YouTube TVs" »

SEO Tools - Proceed with Caution

Posted by duncan on November 07, 2007 at 09:16 AM


I recently came across the Website Health Check tool created by SEObook.com. Having been around this industry for years I am no stranger to the idea of tools that can help a webmaster or search marketer speed up their work. Most of the tools we use here at Oneupweb were developed by our programmers specifically for our staff to use. I guess you could say we have a proprietary tool set. Our SEO project managers use these tools everyday on behalf of our clients. Our tools allow us to work faster giving our clients more value for the time we...


Continue reading "SEO Tools - Proceed with Caution" »

RSS: Benefits Beyond the Blog

Posted by on November 06, 2007 at 08:55 AM


It's easy to assume that RSS feeds roam only in the land of the blogs. After all, if you set up a blog, your odds of getting (and keeping) traffic are greatly increased if you offer a feed for reader subscriptions. It helps you compete in that blog vertical and opens up Technorati as well. Still, RSS offers benefits beyond the blog. RSS For Your Article Database If your organization is operating in a niche and is going through the effort of establishing itself as an authority by continuing to author informative articles, you are doing things right. These articles...


Continue reading "RSS: Benefits Beyond the Blog" »

Google & Nielsen Have a New Plan for Lab Rats

Posted by on October 29, 2007 at 04:14 PM


Google and the Nielsen Company are teaming up to monitor our every move as we flip through our favorite television programs.


Continue reading "Google & Nielsen Have a New Plan for Lab Rats" »

YouTube Videos Start Making (Ad)Sense

Posted by keirsun on October 09, 2007 at 09:56 AM


Are you one of the few who has managed to avoid wasted hours of tube-surfing on Google's popular video sharing site, more commonly known as YouTube? If so, you likely won't be video-free for much longer. Last night, Google introduced video units. Essentially, video units allow Google AdSense publishers to display video content from YouTube on their website(s). So if you want something a little more eye-catching than those old AdSense text ads, Google is giving you, the site owner, "a new way to enrich your site with quality, relevant video content." In addition, Google says: You can choose categories...


Continue reading "YouTube Videos Start Making (Ad)Sense" »

Widgets Brew

Posted by amy on October 04, 2007 at 02:12 PM


For three years of law school, the word “widget” had an entirely different and often unpleasant meaning for me. An utterance of the word triggered a frenzy of sales transaction theories, the monstrous Uniform Commercial Code, and a haunting image of my contracts professor who was a dead ringer for Colonel Sanders. So, when Newsweek referred to 2007 as the Year of the Widget just days before the New Year, I was less than ecstatic. Despite my lack of enthusiasm, widgets had an online audience of 87.1 million people in the US by June. I’ve begun to adjust to the...


Continue reading "Widgets Brew" »

Semantic Web Awaits Its Papillon

Posted by on July 19, 2007 at 10:44 AM


Steve McQueen’s character Papillon never accepted the status quo. He chaffed against his fate, and spent his days thinking up innovative ways to escape the confines and constraints of Devil’s Island. Henry Petroski’s The Book on the Bookshelf, outlines the evolution of “the book”. From primitive codicil to jewel-encrusted work of art, and finally to the sleek, attractive tools they are today. The author predicted that the computer would go through a similar evolution (which we have seen as the clunky, cord-entangled beasts they once were have given way to sleek, attractive works of art.) Both Papillon and Petroski illustrate...


Continue reading "Semantic Web Awaits Its Papillon" »

Google Fuels the RSS Fire

Posted by keirsun on June 06, 2007 at 12:54 PM


Google has bought FeedBurner. This means that the big G needs a better tool for reading RSS feeds. Did I say read? I meant to say index and monetize RSS feeds. Increasing amounts of the world's information lie within RSS scripted (and other) XML feeds. Sure, Google still wants to index your website - that's like taking a picture of your house and writing down your address to remember where you live. The RSS feed is your mailbox and the flag is always up. Now Google, recognizing the value of this easily accessible information, wants to be your mail carrier....


Continue reading "Google Fuels the RSS Fire" »

Technology on the Run

Posted by on April 20, 2007 at 03:51 PM


As I sat down at my computer on Monday night to check out the results of the 111th Boston Marathon I started thinking about the incredible changes that technology has brought to the sport of running, and racing in particular. I started running in the early 1970's during the hey-day of the running boom. Frank Shorter, winner of the 1972 Olympic Marathon and Bill Rogers, four time winner of the Boston Marathon, were known as Frank and Bill around our house. My running log featured the legs of Jim Fixx, author of The Complete Book of Running, on the cover....


Continue reading "Technology on the Run" »

Does Online Success Justify MLB/DirecTV Deal?

Posted by on March 26, 2007 at 01:13 PM


The crack of the bat, the smell of the grass, the sound of another congressional hearing. It's spring, and that means it's time for Major League Baseball to find its way into the Senate chambers again. On Tuesday, Major League Baseball COO Bob DuPuy is scheduled to appear before a congressional committee to defend his organization's right to enter into an exclusive partnership with DirecTV. This year Major League Baseball entered into an agreement with DirecTV to be its sole provider of televised nationwide coverage. DirecTV, however, is unavailable to approximately 20 percent of the country, due to restrictions on...


Continue reading "Does Online Success Justify MLB/DirecTV Deal?" »

Are Video Podcasters Ready for Apple TV?

Posted by keirsun on March 22, 2007 at 11:19 AM


It's officially spring and I can already smell change in the air. Or maybe I'm catching a whiff of the packaging materials being shipped with the now-available Apple TV. Selling for $299.00 and shipping in 1-2 business days, according to the Apple Store, the Apple TV has been labeled a favorite in the race to converge the computer with the television. Other players have already taken to the same field, including Microsoft's Xbox, but the Apple TV has a friendlier price tag and has been hailed as simple to setup and use. Usability is an obvious benefit/selling point for any...


Continue reading "Are Video Podcasters Ready for Apple TV?" »

Windows Vista - The Good, the Bad and the Ugly

Posted by jak on March 14, 2007 at 10:09 AM


With its big release last month, it's very likely that we've all heard at least something about Microsoft's Vista operating system. This blog post is going to be about The Good, the Bad and the Ugly of Windows Vista.


Continue reading "Windows Vista - The Good, the Bad and the Ugly" »

Tools of the Trade: Firebug

Posted by on March 12, 2007 at 03:57 PM


Every so often, I take a moment to look at the tools and processes that I use as a programmer to marvel at the progressions of time. Occasionally, I actually find that one of them has ascended to a level of importance that is rarely achieved. A tool that, maybe weeks before, had felt like a luxury, instead becomes central to the way that I work. I had experienced this turn around several months after installing Linux at my house, or when I first tried out a "natural" keyboard back in high school. Today, I'd like to talk about something...


Continue reading "Tools of the Trade: Firebug" »

Search Darwin-ism

Posted by drew on January 24, 2007 at 02:58 PM


The web is constantly evolving around us; that much is obvious. A new website here and a new technology there allow us to see where the web is headed. But what about technologies outside the realm of the Internet? A recent Search Insider blog post speculated a statement made by MySpace co-founder Tom Anderson that MySpace has "replaced MTV." The blogger concludes that MTV hasn't been replaced, but has evolved with a changing generation. So are offline technologies evolving into web 2.0 technologies? Spout.com is another example of evolution. If MySpace is the web 2.0 MTV, Spout is the HBO....


Continue reading "Search Darwin-ism" »

Do You Lead a Second Life?

Posted by on January 09, 2007 at 10:54 AM


For a tech guy, I can sometimes be a little behind on all the latest and greatest tech news, though it's one of my new year's resolutions to fix that. A couple months ago I was hearing a lot about Second Life, so I checked out their website, and soon forgot about it. My interest was piqued when, just yesterday, the source code to the Second Life client was made open-source. I've always been a big fan of open-source software, and applaud Linden Lab for releasing their client. For those of you not sufficiently familiar with Second Life, it's precisely...


Continue reading "Do You Lead a Second Life?" »

Congratulations, You've Had a Heckuva Year

Posted by on December 28, 2006 at 10:53 AM


You - you - are Time magazine's 2006 Person of the Year. But you knew that already. I'm hoping you've added it to your resume by now. Why you? Because you created a Facebook account. (I didn't.) Because your Grandma found her way to myspace. (Mine didn't.) Because your band rode a few demos posted on myspace into pop radio success on both sides of the Atlantic. (Wish it were me.) Because your podcast found subscribers around the globe. (Never got around to it.) Because your dad forwarded you a ridiculous viral video of some guy chugging four beers without...


Continue reading "Congratulations, You've Had a Heckuva Year" »

Wii Elbow

Posted by vern on December 27, 2006 at 05:15 PM


I'm not a big fan of video games. So when I saw the news reports of the PS3 stampedes, stabbings and shootings I thought, "how stupid, it's just a video game." Little did I know what was in store for me and my family this Christmas. A couple of months ago, two of our programmers brought in a Wii console and 4 controllers. We all took turns playing Wii tennis during break. I was instantly hooked, thinking what a great family gift this would be. Well, I should have acted right there and then and stopped at Best Buy on...


Continue reading "Wii Elbow" »

TiVo & iTunes - Calculating the Value of Time

Posted by dave on December 18, 2006 at 02:03 PM


Yesterday while watching TiVoed episodes of The Office and searching around online, I came across a Time Value Calculator. Although only mildly useful, this tool got me thinking - What is time really worth? Is it worth the $70.00 a month subscription fee to TiVo all your favorite shows, or the $1.99 to download an episode of your favorite show from iTunes to watch at your convenience? For me personally, $1.99 seems like a small price to pay for the convenience of seeing a commercial free version of an hour long show condensed down to 40 minutes and viewable anytime...


Continue reading "TiVo & iTunes - Calculating the Value of Time" »

To and From Home

Posted by on December 15, 2006 at 02:44 PM


With the holiday season upon us, many loved ones are spending days apart, overseas and in the armed forces. But communicating to and from home has never been easier with the emergence of high-speed Internet, e-mail and instant messaging. I recently received an e-mail from a friend about sending Christmas cards to our troops. When I realized they were online Christmas cards, I began to think about how the Internet has changed our lives so much since my grandparents, parents, and even in my lifetime. With a click of a button, messages are instantly sent to loved ones half way...


Continue reading "To and From Home" »

Chat + Search = Cha-Cha

Posted by on December 01, 2006 at 01:50 PM


For some the search site ChaCha might sound familiar. For the rest, allow me to introduce a social search experiment with dreams of making the web more accessible and returning the most relevant search results possible. Most social search sites employ tags, directories, ratings systems, and user comments to help you find relevant results. ChaCha employs a virtual harem packed with web-savvy guides capable of locating hard-to-find and obscure pages. That's right, guides. One of ChaCha's main features is that there is literally a collective of search experts waiting for your query. The simplicity is beautiful. Visit their home page,...


Continue reading "Chat + Search = Cha-Cha" »

Google, Yahoo & MSN Support Common Sitemap Protocol

Posted by steve on November 16, 2006 at 11:01 AM


It's been almost a year and a half since Google first launched a new service called Google Sitemaps. Back in June 2005, when it launched, Google Sitemaps had two goals: 1. Optimize Googlebot's ability to crawl web sites and provide more timely, relevant search results, and... 2. Allow webmasters to more easily communicate with Google to get their new content crawled faster than ever before. Since then, Google Sitemaps has undergone a name change (now called Google Webmaster Tools). The name change came about to reflect a growing list of features offered to site owners. Combined with the potential for...


Continue reading "Google, Yahoo & MSN Support Common Sitemap Protocol" »

1980's Southern Alt-Pop, Google, & the YouTube Revolution

Posted by on November 14, 2006 at 10:05 AM


It was a snowy mid-November night in northern Michigan, (Mid-November. Snow. Lots of it. Sigh.) and, for the first time, I participated in a time-honored tradition: Wasting hours of time on YouTube. The good people at Slate magazine had published a relatively inconsequential article about one of my favorite bands, R.E.M., and a band I’m basically indifferent to, U2, and their two divergent paths since being the two coolest bands of the 1980’s. Included in the text of the article was a YouTube link – not my first, but the first I’ve been really excited about – of R.E.M. playing...


Continue reading "1980's Southern Alt-Pop, Google, & the YouTube Revolution" »

iPod Killed the Radio Star

Posted by vern on November 09, 2006 at 05:29 PM


I'm usually an early adopter. I can't resist getting my hands on the latest sports gear and electronics. I don't know why, but when the iPod was introduced by Apple so many years ago I didn't bite. I was content to surf the radio dial during my 45 minute commute. AM 580 for the local weather, NPR for national news and then settling on a classic rock or alternative station depending on my mood. Sure, I have iTunes on my home Mac and listen to a wide variety of artists regularly. Maybe I'm a creature of habit. Maybe, heaven forbid,...


Continue reading "iPod Killed the Radio Star" »

From Soapbox to Zune, Creativity is Overrated

Posted by dave on September 22, 2006 at 04:35 PM


The advances that technology has made in just the last few years are astonishing. From receiving a personalized monthly diagnostic e-mail from your car, to reading about a military coup as it is occurring, there seems to be almost no limits to where creativity and technology can take us. Unfortunately, instead of taking this "The Sky's the Limit" approach to technology, many companies are deciding to go the way of the Lemming. The perfect example of this "follow the success" mentality is Microsoft. If we look at what Microsoft has been working on, we find the Zune, an iPod rip-off,...


Continue reading "From Soapbox to Zune, Creativity is Overrated" »

Help Google Help You with Image Labeler

Posted by drew on September 18, 2006 at 10:49 AM


"Google Image Labeler is a fun way to help us organize all the images on the Web!" Simply. Google Image Labeler is a new game that Google has launched. You enter into competition with possibly millions of other people who have nothing better to do with their time than help Google do its own work by labeling images from its database. It's like back in high school when that popular kid came up to you asking for help, and you decide to take time out of your own busy schedule to do so. Sure, it's a nice thing to do...


Continue reading "Help Google Help You with Image Labeler" »

Web 2.0… is it real?

Posted by on July 19, 2006 at 05:10 PM


Yesterday morning, I was doing my usual morning surf of popurls, trying to keep up with the buzz on the web, when I landed on a page and saw an ad that caught my eye. "Purchase Web 2.0 here." Wait, what? It was a marketing firm's ad… did they say Purchase web 2.0? With the buzz these days about web 2.0, I guess it’s easy to get a bit confused, especially if you’re not a techie, but I was still surprised to hear someone claim that you could physically purchase it. The thing is, web 2.0 isn’t anything concrete&hellip it’s...


Continue reading "Web 2.0… is it real?" »

So You Don’t Think You Need a Website?

Posted by anne on July 10, 2006 at 08:49 AM


Why waste your time creating a website? What’s the purpose, or better yet, where is the owner/customer bond? Where is that unique relationship? In your business, you know that person to person contact is the best way to establish relationships. That’s what makes you successful as an entrepreneur; you personally know who your customers are, you know their families; they're your buds. Reaching out to an unknown internet audience seems impersonal, unfamiliar and quite frankly, scary. If you venture onto the information highway, there may be no turning back. One click leads to two and before you know it, you've...


Continue reading "So You Don’t Think You Need a Website?" »

Straight Up Site of Interest - Online Yellow Pages

Posted by keirsun on July 06, 2006 at 12:31 PM


Welcome back. It's nice to see you again. For the fresh faces in the crowd, our monthly Straight Up Site of Interest post enables us to focus our spy-glasses on websites thriving upon forward-thinking internet technologies. After sharing the view, you will have another answer to this very important question: "How can I market my website?" This month's topic: Online Yellow Pages Straight Up Site of Interest: Yellowikis In their Own Words: "We aim to provide up-to-date, open, accurate, honest but quite basic business information to everyone on the internet." First Impression: Labeling itself as "Yellow Pages for the 21st...


Continue reading "Straight Up Site of Interest - Online Yellow Pages" »

Optimizing Wizard, Podcast Press Release & Google, Oh my!

Posted by on July 03, 2006 at 09:58 AM


I recently used PRWeb for the wire distribution of a press release about Oneupweb’s new podcast white paper, Consider Podcasting. (It went well, as expected; thank you for asking.) But today, I was able to use the beta version of PRWeb’s new Optimizing Wizard to review my release’s keywords and talk with one of their techs on how it works. I found it to be a good tool in general and thought I’d share my thoughts. So, we’re off to see the Wizard … (sorry I couldn’t help myself.) The Wizard provides you with PRWeb’s algorithm on keyword density. Now...


Continue reading "Optimizing Wizard, Podcast Press Release & Google, Oh my!" »

Microsoft Says Google is for Girls

Posted by on June 28, 2006 at 01:30 PM


As a programmer, I do what I can to keep up-to-date with all the hip and happening developments in technology. That is why I was excited Monday, when news leaked out that Microsoft had released a new tool in its AdCenter Labs. The tool allows marketers to predict visitor demographics using sample data from Microsoft itself. Excited about the new tool, I started playing around! Searches for 'perl', a programming language that we use for most of our development here at Oneupweb, yields a distribution of 72% male and 28% female searchers, with a 36% chance that the searcher is...


Continue reading "Microsoft Says Google is for Girls" »

Google + GPS = Google Positioning System

Posted by on June 23, 2006 at 05:12 PM


What do Google and Global Positioning Systems (GPS) have in common? Apparently a lot. It seems Google can pretty much track you wherever you go online and GPS technology can track you wherever you go on foot or in your vehicle. This might be a bit of an ironic correlation, but I'll leave that for you to decide. Recently, there have been discussions about Google jumping into yet another offline media channel to offer its AdWords users - radio advertisements. Radio? Perhaps Google anticipates radio advertising to go over better than its print media initiatives. It seems Google had an...


Continue reading "Google + GPS = Google Positioning System" »

Yahoo! Answers & the Proverbial Spaghetti Sauce Question

Posted by on June 15, 2006 at 10:10 AM


I work for a progressive company that wants its employees to always be in the know. To that end, we all do routine industry reading to make sure we're in touch with the latest and greatest trends in online search behavior. So I just had to write a short blog post about my latest fun discovery: Yahoo! Answers. Yahoo! Answers isn't a new service by any means, but it's one that I only just recently had the pleasure of discovering. I'm also not the only person; according to one analysis, its popularity has been skyrocketing. So what is Yahoo! Answers?...


Continue reading "Yahoo! Answers & the Proverbial Spaghetti Sauce Question" »

TV of the Future? ABC.com Streams Full Episode Flash Video

Posted by on June 12, 2006 at 04:45 PM


I never find myself around the television when the popular shows are on. As a result, I have continually been out of the loop on those proverbial morning water cooler conversations regarding last nights Office, Lost, or Desperate Housewives episode. I did, however, find a quite delightful, and may I add LEGAL, solution to downloading TV shows. You have probably already heard about ABC.com streaming full length episodes for free. ABC.com is just over half way done with its internet trial, which streams episodes of Lost, Desperate Housewives, Alias, and Commander In Chief from May 1st through June 30th. Who...


Continue reading "TV of the Future? ABC.com Streams Full Episode Flash Video" »

LIVESTRONG Day

Posted by on May 17, 2006 at 01:23 PM


1/31/98 It was a Saturday and I remember everything about that day, right down to the clothes I was wearing. It is a day that every cancer survivor knows. It was one of the most pivotal moments of my life. B.C. (Before Cancer) my health was my last concern. I was an athlete, a long distance runner. I had run nine marathons, including Boston and New York only months before. I won a five mile race the previous weekend. Everything was about to change. My life was about to change. I was about to change. A.D. (After Diagnosis) I became...


Continue reading "LIVESTRONG Day" »

The Image Search Query & What it Means for SEO

Posted by teal on May 09, 2006 at 10:47 AM


Not long ago, I came upon an article that demonstrated the idea of image search queries on mobile phones - that is, performing a search using an image rather than text. With this technology, the user would actually perform a search, for example, by inputting an image of a labrador retriever to find online resources, instead of simply typing "labrador retriever" into a search engine. After a little research, I found that this idea spreads further than just the mobile camera phone arena. Admittedly, my first thought was a technical one - specifically, how do they do it? Secondly, because...


Continue reading "The Image Search Query & What it Means for SEO" »

Straight Up Site of Interest - Blog Publishing

Posted by keirsun on May 05, 2006 at 01:16 PM


The wait is over. It's time to sit back, relax, and enjoy another installment of our Straight Up Site of Interest. For those newcomers out there, this monthly post is designed to shine Starsky's interrogation room spotlight on websites/services that thrive upon forward-thinking internet technologies. Blinded by inspiration, you'll suddenly find yourself asking, "How can this help me market my website?" This month's topic: Blog Publishing. Straight Up Site of Interest: Six Apart In their Own Words: "Our team works to make publishing on the web faster and easier every day." First Impression: Since we use Six Apart's Movable Type...


Continue reading "Straight Up Site of Interest - Blog Publishing" »

Internet Explorer 7 - The Inexplicable Ectype

Posted by on May 03, 2006 at 08:30 AM


Recently Microsoft released Internet Explorer 7 Beta 2 so that developers could get a taste of the next great web browser. I could cover features and such, but I'll leave that to the marketing geniuses at Microsoft: http://www.microsoft.com/windows/ie/default.mspx "We Heard You"? Please. I'll keep this brief: Internet Explorer 7 is terrible. But why such criticism? Because in true Microsoft style they stole feature-sets from OSS (Open-Source Software) and released them as their own. When the final version of IE7 rolls out, their user base isn't likely to know about Firefox, Mozilla or Opera. They're not going to know about tabbed...


Continue reading "Internet Explorer 7 - The Inexplicable Ectype" »

Expanding Resources with Help from Keywords

Posted by anne on April 24, 2006 at 12:10 PM


Keywords play an important role in the Online Marketing process. As an employee who works for a search engine marketing company, I hear this word often throughout the day by my fellow colleagues and coworkers. We offer Keyword Research & Analysis to our clients as a means to attract targeted traffic to their website, in addition to marketing their service or product to generate potential revenue. Over the last few years, I have found that not only are keywords important in search engine optimization and marketing, but also hold value in relation to employment. Not that I’ve stood in long...


Continue reading "Expanding Resources with Help from Keywords" »

Can You Hear the Opportunity?

Posted by dave on April 07, 2006 at 04:00 PM


As a continually evolving online marketplace continues to do just that, marketers are always looking for the next big thing. Those untapped markets that can help take them and their clients to the next level. Now, as technology continues to move us toward an on-demand, on our own schedule media world, a new opportunity to take marketers and their clients to the next level has presented itself. Podcasting. Podcasting fits in perfectly with our on-demand lifestyle. With podcasts it does not matter if the nightly news is on at 6:30pm. You can just go to CNN or NPR and download...


Continue reading "Can You Hear the Opportunity?" »

Straight Up Site of Interest for RSS Feed Creation

Posted by keirsun on April 06, 2006 at 01:20 PM


It's time once again for another installment of everyone's favorite, our Straight Up Site of Interest. As explained previously, this post aims to shine the spotlight on websites/services that expand upon forward-thinking internet technologies, and prompt you to ask the question, "How can this help me market my website?" Straight Up Site of Interest: FeedCraft In their Own Words: "FeedCraft allows you to create, manage, deliver, and track RSS feeds." First Impression: FeedCraft is unique from many other RSS feed creators I've come across in that it's an entirely web based service. There's no software to install. FeedCraft also offers...


Continue reading "Straight Up Site of Interest for RSS Feed Creation" »

Dear Online Diary,

Posted by angie on March 23, 2006 at 03:18 PM


A diary can be a young girl's best friend, a place to list her utmost secret thoughts and desires. She can store all of her personal information there and know it will be safe from others. The thought of a diary being the place to store personal information as an adult seems unsafe and, frankly, can't possibly hold all we have to protect. While using our computers daily for personal and business tasks, it just makes sense to store personal information there. The only problem is when we are away from our trusty PC (the non-laptop version) and don't have...


Continue reading "Dear Online Diary," »

The Madness of March

Posted by on March 20, 2006 at 03:05 PM


It’s the playoffs. March Madness. Diehard fans and people who never watch a game of basketball all year join together to fill out their brackets. It’s a tradition for many. Some do it the old fashioned way, get the local paper, copy the bracket, pass it out to their friends and sit down in front of the TV for a few weekends to enjoy the best college basketball of the season. Yet for many, the face of March Madness is changing. Even the typical office pool has gone high tech, via the internet. Websites have been set up specifically for...


Continue reading "The Madness of March" »

5 Lessons in Expertise - A Blogger's Evolution

Posted by admin on March 17, 2006 at 11:18 AM


I always wanted to be an expert in something. After six years of college and two degrees, I thought I was a political expert. My dad made quick work of that delusion. I knew nothing. Apparently he was right, because to this day I can't win a barroom debate with the average high school dropout who caught Rush Limbaugh that morning. Facts are such poor ammunition when confronting "The Truth". Lesson 1: Expertise is not conferred academically. My next brush with expert status came as a government employee. Hired directly out of grad school I joined a scandal-ridden office that...


Continue reading "5 Lessons in Expertise - A Blogger's Evolution" »

VeriSign Delivers One Key for the Internet

Posted by steve on February 15, 2006 at 01:11 PM


According to the Federal Trade Commission, identity theft affects roughly 10 million Americans each year. Cybercrooks are finding creative ways to circumvent spyware programs, and are now even joining forces to increase the spread of spam, viruses and other malware for profit. These online vandals cause millions of people around the country to vacillate before participating in e-commerce transactions. Financial institutions, Internet Service Providers (ISPs) and e-merchants are currently faced with the challenge of implementing effective, cost-efficient and usable customer authentication programs. But VeriSign may have the answer. VeriSign recently launched a new authentication program which uses one device to...


Continue reading "VeriSign Delivers One Key for the Internet" »

A Valentine for Google Click-to-Call

Posted by keirsun on February 14, 2006 at 11:02 AM


Dear Valentine, I remember the day I first saw you. I was searching for 'new york hotels' and there you were, sitting quietly next to a Google Adwords link. Immediately, you had my attention. The subtle curves of your phone icon made me wonder who you were waiting to talk to, but somehow I knew it was me. Almost immediately, you asked for my phone number. I have to admit I was hesitant at first, even a little unsure of myself. I had questions about your background, call them FAQs about your motives. But you had all the right answers,...


Continue reading "A Valentine for Google Click-to-Call" »

AJAX for SEO Considered Harmful

Posted by on December 08, 2005 at 10:39 AM


Here at Oneupweb, our development team has been playing around with AJAX development on some of our internal web sites. Let's look at how you can use AJAX without losing your vital search engine positions.


Continue reading "AJAX for SEO Considered Harmful" »

Buddies for life...I think

Posted by on November 23, 2005 at 11:31 AM


Last week, AOL Instant Messenger (AIM) users logged on to discover a new friend - er, Buddy. "ShoppingBuddy" is a new AIMbot that you can "converse" with to get help finding products, mostly from The Gap. Wanting to avoid the Day-After-Thanksgiving crowds, I decided to take ShoppingBuddy for a test drive: Straightupsearch: Hi ShoppingBuddy, how are you today? ShoppingBuddy: Hello again. ;-) Straightupsearch: My, aren't you coy? So, what should I get my mom for Christmas? ShoppingBuddy: - Search results for mom - Netgear Switch [$65.00 - $99.99] - Linksys EtherFast 10/100 Switch [$19.95 - $38.38] - D-Link Micro USB...


Continue reading "Buddies for life...I think" »

The Jagger Backlash Myth

Posted by dave on November 02, 2005 at 02:51 PM


Look out Mick, there is a new Jagger in town. And although you will never see this Jagger on the cover of Rolling Stone or performing a Super Bowl half time show, this new Jagger is surrounded by a buzz all its own. I'm talking about the latest shakeup over in Mountain View, California at the Googleplex. The newest addition to the long list of Google updates, dubbed "Jagger" has raised some eyebrows and ruffled more feathers in the SEO community. The common theme of these tirades? Irrelevant results. Results so bad that Google's stock price will assuredly sink to...


Continue reading "The Jagger Backlash Myth" »

Call the Landlord When the Faucet Leaks - A Word to Hosting Companies

Posted by keirsun on October 28, 2005 at 01:27 PM


I recently discovered that a new client has a great number of domains registered and hosted on an IP separate from his main, commercial site. My client's not actively doing anything with these domains, just keeping them warm in the virtual back pocket, so to speak. Some of the domains are simple misspellings of his main site, in case someone stumbles across their keyboard while typing his URL. Adding them all up, I count somewhere in the realm of 75 to 100 of these tadpole sites, just waiting for a chance to make some noise in the e-commerce pond, if...


Continue reading "Call the Landlord When the Faucet Leaks - A Word to Hosting Companies" »

It Must Be the Flash

Posted by tim on October 18, 2004 at 03:55 PM


Using Flash for web sites presentations is very appealing for most companies. It can be a great asset for any online presence. It can also do a lot to keep sites out of search engines.


Continue reading "It Must Be the Flash" »


straight up search podcast album art
Straight Up Search Podcast Straight Up Search Podcast Straight Up Search Podcast

OneUp Low-Down provides a monthly scoop on Oneupweb happenings, including research, opinions, and smart search services.









www.flickr.com
This is a Flickr badge showing public photos from oneupweb. Make your own badge here.