Category: Social Networking
With Kluster, Social Media Marketing Pays Big
Posted by carly on March 31, 2008 at 09:46 AM
The buzz surrounding the corporate monetization of social networking sites is enormous. Today, we take a closer look at Kluster to see how the startup is bringing social networking to the corporate world.
Continue reading "With Kluster, Social Media Marketing Pays Big" »
Santa vs. Cupid: A Valentine's Day Social Media Showdown
Posted by amy on February 13, 2008 at 11:40 AM
Forget Cupid. Take some time to see how Santa ruled social media over the holidays with Oneupweb's follow-up report: Social Media Marketing Hits & Misses: How 2007's Hot Holiday Brands & Products Performed Online.
Continue reading "Santa vs. Cupid: A Valentine's Day Social Media Showdown" »
UnSuper Size Me - Integrated Social Marketing
Posted by duncan on January 24, 2008 at 08:48 AM
Kellogg and Yahoo are working together to integrate television ads, sponsored paid search ads, and partner banners within search engine results. We take a look at how Kellogg's is using several marketing channels and the new tools of social marketing to gain a set of consumers that become dedicated to a brand.
Continue reading "UnSuper Size Me - Integrated Social Marketing" »
High School Reunions Fall Victim to Facebook
Posted by on January 23, 2008 at 09:00 AM
Are online social networks replacing the infamous high school reunion? We examine how social sites can spoil all of the good reunion surprises.
Continue reading "High School Reunions Fall Victim to Facebook" »
Embrace Music via Technology: 2008 New Year's Resolution
Posted by on January 15, 2008 at 01:12 PM
In 2006 I resolved to learn to "Catch Good" (grammar intended). I wanted to reach out my hand and effortlessly catch things. In May, I caught a wadded up dollar bill that had been thrown...to someone else...in the middle of a business meeting. Absolute satisfaction. This year I decided to learn English to metric conversions. I planned to label it "Embrace Metric", but guess what? I don't need to learn English to metric conversions; that information is readily available online (it's also a 2nd grade skill... if Google is to be believed.) So I scrapped the idea and decided instead...
Continue reading "Embrace Music via Technology: 2008 New Year's Resolution" »
Get Ready To Get Social in 2008
Posted by amy on December 31, 2007 at 09:41 AM
Attention online retailers! The New Year is only hours away so make the most of what's left of 2007 and get ready for the follow-up to Oneupweb's popular social media marketing study, Secrets of Social Marketing Success: How 2007 Hot Holiday Products Are Being Marketed Online.
Continue reading "Get Ready To Get Social in 2008" »
The Queen Celebrates Christmas on YouTube
Posted by on December 27, 2007 at 10:07 AM
50 years ago Britain's Queen Elizabeth II made her first live, televised Christmas message with a grainy, black and white broadcast. Today, at 81 years of age, Britain's most well known Grandmother has joined the social networking generation. This past weekend the Queen announced that her annual Christmas message would be viewable to eyes around the world via YouTube. The Queen's 2007 Christmas message also includes video of that very first Christmas broadcast along with other Royal Family videos. Click Video to Watch Two years ago the Queen's Christmas message was distributed as a podcast, giving viewers the option to...
Continue reading "The Queen Celebrates Christmas on YouTube" »
Writers Strike Schmiters Strike - It's All Online
Posted by duncan on December 19, 2007 at 09:17 AM
How much do we miss the writers now that we the fans are doing our own fair share of writing? We can laugh on our own. How empowering.
Continue reading "Writers Strike Schmiters Strike - It's All Online" »
Making Friends with Social Media
Posted by anne on November 20, 2007 at 12:20 PM
Years ago, launching a new website meant a couple of banner ads, print campaigns and broadcast spots. It used to be so simple; paying for eyeballs meant that you got your favorite pen out and your checkbook and wrote a couple of figures. Let's explore why that doesn't work anymore.
Continue reading "Making Friends with Social Media" »
Communities are Social Networks, Too
Posted by erin k on November 16, 2007 at 08:50 AM
Social networks like Facebook, LinkedIn, and Del.ic.ious are rather popular these days. It's no surprise, really. Social networks allow people to find and interact with people who share their interests -- something they may not be able to do as easily offline for a variety of reasons. As the popularity of social networks increases and more crop up, the advertising world is quickly turning its eyes towards these networks, trying to determine the best way to utilize them. Try this: ask a friend or colleague what a social network is. My bet is they'll start rattling off the names of...
Continue reading "Communities are Social Networks, Too" »
Facebook's Biz Friendly Ad Platform
Posted by keirsun on November 09, 2007 at 11:10 AM
This week Facebook announced a new advertising platform, Facebook Ads, designed to promote advertiser interaction within the Facebook community.
Continue reading "Facebook's Biz Friendly Ad Platform" »
A (Willing) Victim of Target Advertising on Facebook
Posted by maureen on November 02, 2007 at 11:07 AM
A little over a year ago, I was in revolt against Facebook. The social network had just launched a major redesign and added two new products, News Feed and Mini Feed. I felt that both were an invasion of my privacy, and I wasn't alone. Tens of thousands of Facebook users spoke out, and Facebook quickly made changes to the program that we found we could live with. In fact, I had almost forgotten my anger with the social network. That is, until I started seeing articles pop up about Facebook allowing advertisers to target ads based on user profiles....
Continue reading "A (Willing) Victim of Target Advertising on Facebook" »
Facebook Shakes the Money Tree
Posted by on October 25, 2007 at 02:30 PM
Earlier this week news broke about Microsoft's $240 million investment in Facebook, valuing the social-networking up-and-comer at around $15 billion.
Continue reading "Facebook Shakes the Money Tree" »
The Power of Social Networking
Posted by maureen on October 15, 2007 at 09:33 AM
Real world example of how social networking via Facebook can lead to business-friendly sharing of information.
Continue reading "The Power of Social Networking" »
Six Degrees of Social Networking
Posted by Christopher on July 23, 2007 at 03:53 PM
My apologies for the title, but a jillion kudos this month go to Kevin Bacon. Not for Footloose (although if one thing scrapes the dirty crust off my cold black heart it's watching Chris Penn learn to dance), not for rockin' with the Bacon Brothers (no comment), not for rockin' underwear ads with absolutely no discernable sense of shame, but for taking advantage of the genius game of Six Degrees and using the underlying small-world metaphor to raise money for worthy causes via social networking. Check out SixDegrees.org. The concept is simple: you create a badge linked to any one...
Continue reading "Six Degrees of Social Networking" »
Social Media Marketing - It's An Art Form
Posted by on July 13, 2007 at 09:30 AM
First of all, no one in the art community would call the advanced promotion strategies that they employ "social media marketing". Only some label-loving online marketer would say that. From the horse's mouth: "It's not marketing. We just DO it. We don't need to call it anything. It's just natural to us." About six months ago, I was talking to my artist sister Alexis on the phone and she said, "SARAH. Join Virb now - I just sent you an invite." "What's Verb?" I asked (unwittingly spelling it wrong in my mind). "I don't know how to explain it, but...
Continue reading "Social Media Marketing - It's An Art Form" »
Getting Wet in Google's Socialstream
Posted by keirsun on July 09, 2007 at 10:27 AM
I may be putting the cart before the rented mule with this post about Google's social networking plans/projects, but similar to others out there, I believe it's never too early for useful information. According to Carnegie Mellon University's Human-Computer Interaction Institute's website, a Google sponsored project to "rethink and reinvent online social networking" has been completed. The result of the Master's program project is Socialstream -- "a system where users can seamlessly share, view, and respond to many types of social content across multiple networks." Just as Google itself is, in a sense, an aggregator for information on the web,...
Continue reading "Getting Wet in Google's Socialstream" »
The Facebook Marketplace is Now Open
Posted by on June 28, 2007 at 10:04 AM
Photo slideshows. Music sharing. Horoscopes. Friend quizzes. It seems you can find a widget for everything these days, especially if you're a member of the second largest social network online. Last month Facebook opened its doors to application developers. Since then more than 1100 mini-applications and widgets have been created for the Facebook community. As the online answer to yearbooks, Facebook was formed in 2004 by Harvard student Mark Zuckerberg. Last year Facebook was rumored to have a price tag of over $2 billion. Not bad for a college student. Why couldn't I think of that? While initially only available...
Continue reading "The Facebook Marketplace is Now Open" »
Peripheral Digging
Posted by on April 30, 2007 at 04:44 PM
It happens to every site or blogger sooner or later: you are aiming for one audience and, surprisingly, you land another less-expected peripheral audience. Naturally, this audience is always welcome, especially if it helps your conversion rates and impacts your bottom line. When crafting content that can easily be submitted to Digg or other social networks that categorize submissions, never underestimate the importance of peripheral audiences. It's pretty well known that Digg is a social network with a significant constituency of the technically inclined. If you are crafting an article on a subject such as improving your usability for online...
Continue reading "Peripheral Digging" »
MySpace, Facebook - Putting a "Face" on Tragedy
Posted by carly on April 18, 2007 at 08:48 AM
Let's be honest first and foremost, it's hard to talk about anything or even write anything that attempts to find the "good" in the aftermath of a tragedy. There is no good in the act that ripped through Virginia Tech's campus on Monday morning. It was shocking, horrific and numbing. We all watched our desktops and televisions closely as the horror unfolded. It's a new date for the history books, one that will change the way we think of 04.16.2007 forever. I drove home last night listening to NPR, still trying to put all of the pieces together. Then it...
Continue reading "MySpace, Facebook - Putting a "Face" on Tragedy" »
Social Media Optimization: Can You Digg It?
Posted by steve on April 17, 2007 at 10:51 AM
I'm going to write something and I want you to say the first thing that comes to your head. Here we go: Social Media Optimization Was your word "communities"? How about "linkability"? Or maybe it was "Digg"? It's that last one that I want to talk about for a minute. Over the past several months, there's been an increasing amount of content, ideas and suggestions relating to social media optimization (SMO), and to be honest, I can't think of one article I've read on the subject in which Digg wasn't mentioned. And for good reason - Digg is one of...
Continue reading "Social Media Optimization: Can You Digg It?" »
NBC Introduces MeTube
Posted by on April 02, 2007 at 10:30 AM
A little more than a week ago, AOL, MSN, and Yahoo announced they would distribute video content for a joint venture involving NBC Universal and News Corp. Beginning this summer, this new network will feature movies and full-length programming. Of course, it will be ad-supported, copy protected, and seemingly, no more than an alternative to regular television programming. While the higher-ups in all of these organizations are reluctant to say this is in response to YouTube, it is clear that if YouTube weren't so wildly popular, this venture would likely not take place, or at least not on this scale....
Continue reading "NBC Introduces MeTube" »
YouTube - Broadcast Your Resume
Posted by anne on March 16, 2007 at 04:24 PM
The video resume, if done right, has the potential to be an impressive snapshot, but only if you can talk impressively about yourself and your professional achievements. Though the practice is still in its early stages, young job hunters are starting to make a video clip part of their job applications.
Continue reading "YouTube - Broadcast Your Resume" »
Social Networks and Popularity
Posted by drew on March 13, 2007 at 01:43 PM
Remember when social networks were the new thing? Facebook was an infant on the doorstep of every college or university in the country. Myspace was a mere idea in Tom's brain. Ultimately, there is a trend to almost all social web innovations; they become popular. Having a popular site is what the Internet is all about. But with popularity also comes interest from the marketing community. Most recently, we see Yahoo and Google both taking action to get into the social networking market. The social networking sites have changed because of this. Some would say for the better, others would...
Continue reading "Social Networks and Popularity" »
Know Your CMO
Posted by on March 08, 2007 at 09:04 AM
Social Media is supposed to be social, riiiiiight? So why aren't online marketers providing real and useful information in an effective manner to those people who will actually be responsible for when, where and how this all-too-important medium is wholeheartedly embraced by business?
Continue reading "Know Your CMO" »
USA Today 2.0
Posted by tim on March 05, 2007 at 10:03 AM
USA Today recently 'relaunched' the online presence of the paper, introducing a host of new social features. This is significant on several fronts, probably key among them is seeing an established, major "mainstream media" (MSM) outlet take advantage of the explosive growth of social networking online. Over the last several months, the social web has become increasingly important as it garners more attention. To see a site with the stature of USA Today embrace this is hugely important. Too many of the old-guard MSM have remained almost defiantly stubborn, trying to bend an online experience to one they control -...
Continue reading "USA Today 2.0" »
Social Network Marketing: YourSpace
Posted by on February 01, 2007 at 02:49 PM
If you've read marketing predictions for 2007 and beyond, you can't miss the overwhelming belief that social networking sites can, and most likely will, have a greater effect on the ways companies reach out to consumers. With such great potential to engage customers in a natural dialogue, some companies continue to scuttle this ground-floor opportunity to really crank out some serious marketing mojo. Before we break out the whooping stick, let's back up a little bit and talk about some of the significant differences between traditional forms of advertising and the differences in social network advertising. In traditional forms of...
Continue reading "Social Network Marketing: YourSpace" »
Thank You for being a Friend
Posted by on January 31, 2007 at 09:55 AM
Log on to social networking giant MySpace and included right in the company logo is the slogan: A place for friends. So, who exactly is a friend?
Continue reading "Thank You for being a Friend" »
Street Smarts vs. 'net Smarts
Posted by on January 25, 2007 at 08:56 AM
What's Happening :: Part I It used to be television, now it's myspace.com that garners that valuable real-estate about three inches in front of our kids' noses. And just as my parents encouraged me to turn it off and go outside, the next wave is happening; only this time there is a new twist. Some neighborhoods require a little more street smarts than others. I grew up in Detroit. Spending time outside and getting to know my environment and its inhabitants was a crucial part of my safety, as it allowed me to hone the social intuitive skills that we...
Continue reading "Street Smarts vs. 'net Smarts" »
MySpace for Your Pooch?
Posted by on January 19, 2007 at 12:21 PM
Laugh all you want - but one of the biggest trends in niche social networking is the online pet community. If humans can have Friendster, Facebook, and MySpace (to name a few), why can't our beloved pets have a place of their own?
Continue reading "MySpace for Your Pooch?" »
Let's Face the Gen Next Facts
Posted by anne on January 16, 2007 at 01:59 PM
With online social networking being a hot tip-of-the-tongue topic, one group in particular has embraced this use of technology and the internet to make the connection with people in new and distinctive ways. Meet Generation Nexters. Generation Nexters are those born between 1980-2000 (69.7 million people to date). They are those born of Boomer parents and early Xers into our current high-tech times. Although the youngest workers, they represent the most technologically adept and fast learners. Defining events with this group include school violence, multiculturalism, and TV talk shows. They value civic duty, achievement and diversity. The NewsHour with Jim...
Continue reading "Let's Face the Gen Next Facts" »
Survival, Socialization, Entertainment
Posted by on January 15, 2007 at 10:59 AM
Rodney stares longingly out the grimy window of his second-story apartment at the orange glow of the slowly setting sun, reflecting on the day's tasks and achievements, taking his last draw on a dying cigarette. He can feel his heart pounding violently within his chest as if trying to break free from the horrible darkness racing wildly through his veins. One final rush of hot blood to his face and the calm takes back over — he has a new MySpace friend request. Rodney is fictional—his name has been changed to protect his innocence, or his guilt. What do you...
Continue reading "Survival, Socialization, Entertainment" »
Social Semantics & Web 2.0
Posted by on January 11, 2007 at 09:00 AM
Ask anybody what Web 2.0 means - or is (is it a concept? a thing? a phenomenon? all of the above?) and you're bound to get a variety of answers - all of them different. As fellow employees have pointed out here and here, the majority of ideas (both accurate as well as misguided) about Web 2.0 seem to be evolving faster than I can type this blog post. Aside from a litany of interpretations about what Web 2.0 is, other jargony new buzzwords are also popping up left and right, such as Social Media Marketing and Social Media Optimization....
Continue reading "Social Semantics & Web 2.0" »
Is Social Networking the Next Milgram Experiment?
Posted by dave on January 04, 2007 at 02:52 PM
In 1961 Stanley Milgram, a Yale University psychologist, started what would become one of the most famous human behavioral experiments of all time - The Milgram Experiment. The goal of the experiment was to measure the willingness of participants to obey an authority figure even if their instructions conflicted with the participant’s personal views. The results of these experiments showed us just how much situational power can affect behavior. Fast forward 46 years to 2007 where social networking is now at the forefront of the online marketplace. Digg, MySpace, Orkut, Friendster, LinkedIn, YouTube, Metacafe and countless others clamber to capture...
Continue reading "Is Social Networking the Next Milgram Experiment?" »
MySpace: To Advertise or Not to Advertise?
Posted by on December 29, 2006 at 11:51 AM
With the recent news of MySpace overtaking Yahoo as the most visited domain, the advertising community is abuzz about the opportunity to market to a difficult-to-reach demographic audience: teens and young adults. Some researchers say that a large percentage of MySpace users are 12 to 17 year olds. Although this is an incredible marketing opportunity, advertisers are having to weigh the risks of being associated with a site that has been criticized in the media for promoting sex and being unsafe for young users. The news media is filled with stories of sexual predators, arrests, police probes, lawsuits, and attorney...
Continue reading "MySpace: To Advertise or Not to Advertise?" »
Congratulations, You've Had a Heckuva Year
Posted by on December 28, 2006 at 10:53 AM
You - you - are Time magazine's 2006 Person of the Year. But you knew that already. I'm hoping you've added it to your resume by now. Why you? Because you created a Facebook account. (I didn't.) Because your Grandma found her way to myspace. (Mine didn't.) Because your band rode a few demos posted on myspace into pop radio success on both sides of the Atlantic. (Wish it were me.) Because your podcast found subscribers around the globe. (Never got around to it.) Because your dad forwarded you a ridiculous viral video of some guy chugging four beers without...
Continue reading "Congratulations, You've Had a Heckuva Year" »
Back in Black - The Return of the Hat
Posted by on December 21, 2006 at 12:08 PM
Okay, first of all let me apologize to reputable online marketers everywhere for exhuming the tired, old "black hat" reference. I couldn't resist, though, as that clichéd moniker was the first thing that came to my mind while doing some reading lately about the latest trends in social network marketing. It's no secret that the online marketing universe is all a buzz with talk, ideas and strategy about how best to sell one's widget in the ever growing realm of social networks. What's troubling is the spammy tactics being used by many to either falsely promote their product, idea, press...
Continue reading "Back in Black - The Return of the Hat" »
Social Networking Opens Job Doors
Posted by anne on November 30, 2006 at 03:14 PM
The face of the employee recruiting process has changed considerably when compared to a mere five years ago. The days of pouring over resumes to learn of an individual's work history and level of education are quickly disappearing. Since I handle recruiting for an online marketing company, I am frequently on the prowl for talented graphic designers. These days however, I no longer have to meet in person with a candidate for an initial glimpse of their creative design and artwork. By placing a hyper-link within their resume, a talented graphic designer has the ability to "woo" even the most...
Continue reading "Social Networking Opens Job Doors" »
Borat Reviews, 2006 Election Results, Blogs & Search Engines
Posted by duncan on November 07, 2006 at 09:47 AM
Have you taken the time to make sure your blog will rank for the keywords you are targeting? If not, you may not be getting everything out of your blog. Blogs and search engines truly are an important part of the modern media and information age. My blog today should help exemplify this point. Now why did my headline list election results? Easy. Today is Election Day and I knew that if I mentioned it, and added a little optimization to this blog post, I'd get many readers to take a look at my write-up. Millions of people will be...
Continue reading "Borat Reviews, 2006 Election Results, Blogs & Search Engines" »
Before There Was Facebook...
Posted by on October 24, 2006 at 01:37 PM
This summer, before I joined the staff of Oneupweb, I stunned an intern who had spent a morning "hard" at "work:" "Guess how old I am," I said. (Not particularly, I like to think.) "I have no idea," she responded. "I'm so old that, when I was in college, we didn't even have Facebook." Finding her sufficiently speechless, I walked away. The conversation made me, in a twisted way, wistful for the actual freshman facebook all incoming students were given when I entered school. Page after page of senior picture, alphabetically arranged, listing the student's high school, hometown, anticipated major,...
Continue reading "Before There Was Facebook..." »
MySpace Rolls Out the Black Carpet for Borat
Posted by Christopher on September 19, 2006 at 12:16 PM
I have to admit this first thing: I'm a geek, and I'm completely unashamed. Were there a geek army, I'd enlist. I've taken my nauseating high school angst and every beating-induced neurosis and turned it all into a shimmering pride. Even geeks think I'm a geek. This is why I celebrate every geek victory as if it were my own. And Fox Interactive Media's premiering Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan on MySpace is a geek victory, my friends. The only way you can figure out where to see the film, and when, is...
Continue reading "MySpace Rolls Out the Black Carpet for Borat" »
MySpace Movie Marketing
Posted by chip on July 24, 2006 at 05:22 PM
Over this past weekend I was watching TV when a commercial for the new movie John Tucker Must Die came on. The movie itself does not look like the sort of thing that I would spend my time or money on; I guess I am not in that teen demographic anymore. What did intrigue me about this trailer was the website they direct people to at the end. It isn't the usual web address with a domain specific the movie name, nor is it part of the main Fox Movies domain. The only web address displayed is a MySpace profile...
Continue reading "MySpace Movie Marketing" »
