Corporate Communications 2.0: In Praise of Listening

Posted by Christopher on September 12, 2007 at 10:50 AM

Is the new social landscape the great leveler? This presents a crucial time to insert your corporation in the conversation, not simply as a dissenter but as an entity who cares for its consumers.

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Search & Brand Management: The Taco Bell E.coli Crisis

Posted by chip on December 20, 2006 at 12:21 PM

Well by now it's no secret that Taco Bell has been dealing with the aftermath of E.coli tainted lettuce that surfaced in locations throughout the Northeast United States, causing as many as 71 customers to fall ill. What may not be as widely known is one of the ways in which Taco Bell is addressing this PR crisis. While it's not uncommon for companies to face public relations opportunities resulting from a crisis situation like this. What is uncommon, in my opinion, is for a company to effectively utilize search in its response. Showing some foresight, Taco Bell is currently...

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Protecting the Brand - Online Reputation Management

Posted by chip on January 16, 2006 at 01:10 PM

Search engine marketing is known for increasing a company's profile, establishing an online presence, increasing traffic, and ultimately growing the bottom line. However, the full scope of internet marketing goes well beyond that. A well planned and properly executed strategy can become a valuable resource for branding efforts and corporate reputation management in the online space. The internet has become a primary source of information and one of the first places people turn to when looking for anything from weather updates to humorous T-shirts, to information about your company. With so many people turning to the internet as a primary...

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