Category: Podcasting
Apple Announces 125,000 Podcasts & iTunes Goes Wi-Fi
Posted by keirsun on September 06, 2007 at 10:20 AM
In addition to Steve Jobs's numerous announcements yesterday relating to all things iPhone and iPod, the Apple CEO also dropped a couple numbers on the San Francisco crowd. 125,000 - The number of podcasts now available through iTunes. 25,000+ - The number of video podcasts available through iTunes. "This is amazing material," said Jobs during his announcement. That it is. Podcast content creators have the freedom to express their creativity while flexing their marketing muscles. And businesses have the opportunity to showcase their products and services in a unique environment to a targeted audience. (Learn more about the business benefits...
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One For The Money
Posted by tim on May 02, 2007 at 08:40 AM
Because I can, I'm going to use a brief few lines here at StraightUpSearch for shameless self-promotion. We recently completed production on the first episode of a new podcast series called One For The Money. We take a light-hearted radio drama approach (a nod to radio serials back in the very early days - oldest school if you will) to highlighting some of the struggles companies face when trying to market online. Over the next several weeks, we'll be tackling a lot of the very real issues that come up every day for business everywhere. Have a listen and I...
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The Onion Peels into iTunes
Posted by on April 05, 2007 at 08:12 AM
n Tuesday, March 27th venerable spoof-news site, The Onion, dipped its satiric brand into online broadcasting with the launch of The Onion News Network, a series of short video news podcasts. First segments on the site consisted of three, irreverent and very funny “news” clips that could have been gleaned directly from the publication’s falsified front pages. In less than a week, the site had skyrocketed to iTunes’ number one most downloaded podcast position.
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Can You Hear Me Podcasting Now?
Posted by keirsun on April 04, 2007 at 10:26 AM
A partnership between Samsung and VoiceIndigo, a mobile marketing service based in San Francisco, is bringing podcasts to mobile phones. According to a recent press release, Samsung mobile phones are already being shipped with VoiceIndigo's mobile podcast application pre-loaded. The mobile application provides pre-loaded podcast channels that the mobile user can browse for available episodes. Of course, you can also choose which podcasts you want to automatically download to your phone. Here's an overview of how VoiceIndigo's application works. According to the press release: VoiceIndigo is the first advertising-supported Podcasting service to ship bundled on a phone from a major...
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Take a Podcast to Lunch
Posted by tim on February 16, 2007 at 01:45 PM
Get ready, employers, this one is a shocker - your employees are consuming podcasts on your dime in record numbers. Oh sure, if cornered, they’ll tell you it was the company’s inspiring series 10 Steps to Make You A Better Employee, but don’t believe a word of it. A quick look at their computer iTunes account will give you a much different picture. Now, before employers start papering the in-boxes with "Guidelines for Proper Internet Usage", let me offer the "half-full" explanation . . . Using our nifty PodGarden PodTractor tracking technology, Oneupweb regularly tracks those iTunes subscribers. In fact,...
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Congratulations, You've Had a Heckuva Year
Posted by on December 28, 2006 at 10:53 AM
You - you - are Time magazine's 2006 Person of the Year. But you knew that already. I'm hoping you've added it to your resume by now. Why you? Because you created a Facebook account. (I didn't.) Because your Grandma found her way to myspace. (Mine didn't.) Because your band rode a few demos posted on myspace into pop radio success on both sides of the Atlantic. (Wish it were me.) Because your podcast found subscribers around the globe. (Never got around to it.) Because your dad forwarded you a ridiculous viral video of some guy chugging four beers without...
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Forget iTunes’ Billion Songs Sold, Pews’ News Is Podcasting
Posted by on December 13, 2006 at 09:22 AM
Pew Research’s groundbreaking Internet and American Life Project gave us that glance recently when they updated their February-April 2006 numbers on podcasting. The bottom line, podcasting is big and growing bigger every day.
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Podcasting for Search Engine Optimization & Marketing
Posted by duncan on December 12, 2006 at 02:12 PM
I was fortunate enough to spend a few days in Chicago last week at the Search Engine Strategies Conference & Expo. The company I am with, Oneupweb, hauled in a nice flat screen monitor to show one of the video podcasts we produced. Many of the people who stopped by our booth were there to talk about SEO and SEM services, but they couldn't help wanting to talk about podcasting too. I don't blame them. Podcasting is a fast growing and exciting aspect of the online marketing world. Thousands of businesses are realizing that podcasting is a great channel to...
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Is Podcasting Still the Next Big Thing?
Posted by dave on November 29, 2006 at 04:55 PM
Check the headlines: Podcasting falls on deaf ears Podcasting: It's not just for geeks anymore What Podcasting Revolution? The line in the sand has been drawn. You either believe that podcasting is the next big thing, or just another over-hyped fad that will fade away and join the 8-track as an obscure Trivial Pursuit answer. Given this seemingly "either or" outcome, many companies have shied away from dedicating advertising dollars to this new potential revenue stream. As a subscriber and regular listener of numerous podcasts, all I can say to these companies is "You're missing out." Rarely do you get...
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Resumé to Podcasting
Posted by anne on October 19, 2006 at 12:02 PM
I turn on my iPod and am greeted with my most recent download. It begins with the tune "I'm Your Number One Fan" by the Depots; I hear a voice from afar that begins the narration with "My name is..." and I think to myself, "This may be the one." The narrator begins with a soft introduction and summary about themselves: their past work history, their present skills and a sampling of their duties from past employers. Each employer is introduced with a slightly different instrumental backdrop. The narrator describes each employment experience with vocal passion and excitement. This normally...
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LOST Season 3 Premier Gets Me LOST in Podcast Land
Posted by on October 04, 2006 at 12:36 PM
Last year I spent weeks listening to my co-workers Mike and Erin talk lively about each new episode of the TV show LOST on ABC. During that time my wife and I were busy with newborn twins and watching television was a luxury we couldn't afford. So, seeing my friends get so involved in the plot, characters and all their theories about one stupid TV show left me baffled. On a whim, a few months ago my wife and I decided to see what the hype was about. We rented the first season of LOST. That led to the second...
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The Power of Podcasting
Posted by tim on October 02, 2006 at 02:02 PM
It's fair to say that Podcasting (gasp! maybe we shouldn't use that word anymore), ahem - audiocasting - is in its infancy right now. Certainly not breaking any ground with that revelation, I know. As with most new media, businesses are scrambling to figure out how to use it. And many are left scratching their heads. The beauty of the new electronic media though, is that you can grow, evolve, and change quickly. Clearly these are pioneering days, even as the format is maturing with independent casters and fans; it's only the earliest of days for business application. Right now,...
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Straight Up Site of Interest - Podcast Production & Tracking
Posted by keirsun on August 07, 2006 at 04:19 PM
It's time once again for our Straight Up Site of Interest. This monthly post focuses on forward-thinking internet technologies and the websites that preface them. After sharing the view, you'll have another answer to this very important question: "How can I market my website?" This month's topic: Podcast Production and Tracking We're doing something today that we haven't done yet with this monthly posting - tooting our own horn. Straight Up Site of Interest: PodGarden In our Own Words: "Oneupweb’s podcast services can design, produce, optimize, host and track your online production." First Impression: Stroll the paths of our PodGarden...
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Welcome to the Big Show of Marketing Podcasts
Posted by dave on July 13, 2006 at 01:08 PM
"Go, Beach Bums!" Alright, so they could have done better with the name, but last year when it was announced that the Frontier League, an independent professional baseball league, was granting Traverse City an expansion team, I was excited. In my opinion, it's hard to top a stadium hot dog and singing 'take me out to the ball game' a capella with thousands of other off-key vocalists. This morning, with the taste of a stadium dog still lingering from a weekend visit to the stadium, while reading a Nielsen//NetRatings article on the popularity of podcasts, I realized just how much...
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The ART of the Podcast
Posted by on June 20, 2006 at 12:55 PM
I remember sitting on the floor as a child, holding my very first record album: Styx - Paradise Theater. While I listened to my new favorite band on my Montgomery Ward record player, I'd trace the intricate artwork of the album jacket. My eyes would take in all the details of the glamorous theater facade on the front, contrasted by the decapitated marquee on the back cover. At that moment I was hooked on cover art. Several months ago when podcasting started coming into its own, I started checking out the new audio landscape and its accompanying graphics. I was...
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What's Wrong with Podcasting?
Posted by on June 16, 2006 at 09:00 AM
Metrics! I remember the day I first looked at online banner tracking. Metaphorically speaking, two dozen doves broke heaven-ward from my computer screen, angels singing in the background, and the Holy Grail revealed itself to me. I knew which ads worked, which didn't. I could test to see if it was the creative, the promotional offer or the medium that failed. As a marketer I could finally see what I was doing. Intuition is useful, but it's a lot easier to find your way with a map. Hey, who turned off the lights! Podcasting takes me back to those dark...
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Is the iPod Setting Apple Up for Reputation Sabotage?
Posted by dave on June 08, 2006 at 04:26 PM
Let's play a quick game of word association. If someone is about to sneeze, what do you hand them? If you cut your finger, what do you put on it. Did you say Kleenex or facial tissue? Band-Aid or adhesive bandage? These are just a couple of examples where a brand name has become so recognizable and widely used that it actually becomes a generic name for a product type. Although this generification of brand names is not the norm, when it does happen, it can actually have an adverse impact on the company. Take for example the Band-Aid example...
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A Fly to Dung
Posted by on May 30, 2006 at 04:42 PM
I'll be honest. I judge books by their covers, and I have since I was little. The true reason why is because I am a designer. I have more books on my bookshelf than I would care to admit that are completely void of plot or character... but they sure do have quality cover artwork. It always happens when I'm at the bookstore and I "want something different". If I know what I want before I go to the bookstore, I'm ok, but if I'm just browsing, I'm in serious trouble. The little blurb on the back of the book...
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Podcasting - Desktop Radio
Posted by on May 15, 2006 at 08:29 AM
Remember when desktop publishing was the next big thing? Podcasting seems to be experiencing the same shake-out.
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Podcasting - Is Anybody Really Listening?
Posted by on March 21, 2006 at 01:35 PM
Is it me, or is everyone podcasting these days? On nearly every website I visit there is a block of text or graphic taunting me to download the company's most recent podcast. Last year's Pew Internet study showed 11% of American adults (22 mil.) own an iPod or other MP3 player, of which 29% downloaded podcasts. With the sudden influx of iPod sales in 2005 it comes as no surprise that a recent study by eMarketer shows the total podcast audience to be 10 million strong and growing, with a prediction of 50 million by 2010! According to the study,...
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