Category: Mobile Search
WiMAX - Broadband Goes Mobile
Posted by chip on May 13, 2008 at 09:49 AM
Well the big story in mobile this month is undoubtedly the news that Clearwire, Sprint and Nextel, with help from several other strategic investors, have combined forces to undertake the development of the WiMAX network.
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A Month in Mobile Marketing
Posted by chip on March 27, 2008 at 09:20 AM
It's only been a month since our last mobile marketing update, but as you know new developments on the mobile front seem to happen at break-neck speed sometimes - this past month was no exception. In fact I tend to think that some of the news around the mobile web this month is as exciting as it comes.
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Yahoo! onePlace - Mobile-Content Management
Posted by on March 05, 2008 at 09:00 AM
Yahoo! announces the upcoming release of a new mobile-content management tool called Yahoo! onePlace. We take a look at how onePlace will affect web search from mobile devices.
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More Moments in the Mobile Web
Posted by chip on February 27, 2008 at 10:35 AM
If you follow the mobile space on any level, you undoubtedly know that there is always plenty happening. So without further ado, here's a few of the more significant events as I see them.
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Google's 2008 Mobile Initiatives
Posted by mike k on January 18, 2008 at 11:40 AM
Google has a number of projects that deal directly with the mobile market. Here is a quick overview of what to look for in 2008.
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iPhone Users Call Google in Record Numbers
Posted by keirsun on January 14, 2008 at 10:19 AM
Christmas day traffic to Google from iPhones was greater than from any other mobile device. Learn how Google plans to engage and increase its mobile users.
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Top-10 Mobile Updates of 2007
Posted by chip on December 13, 2007 at 04:36 PM
The year is drawing to a close and it's time to reflect on all that has happened during the past 12 months in the world of the mobile web.
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The Mobile Web & SUS Milestones
Posted by chip on September 20, 2007 at 10:28 AM
Well first of all I would like to mention that this is the 500th post for Straight Up Search! It should go without saying, but I am truly honored to not only be able to contribute to this blog on an ongoing basis, but on such a momentous day to boot. Whether you've been reading our blog for a week, or you've been loyal through all 500 posts, we're very glad to have you. Well that's about enough reminiscing, let's continue moving forward. And what better way to move a search engine marketing blog forward than by discussing new...
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Watered-Down AdSense for Mobile
Posted by on September 18, 2007 at 01:30 PM
Google AdSense for mobile officially rolled out this week. As a not-evil mega-corporation, Google has opted current AdWords advertisers into the mobile network for the next two months, free of charge. That’s very nice of Google, I’d say. It would be nicer, however, if AdSense for mobile weren’t a waste of time. The way I see it, there are four very basic components necessary to find success on the mobile web: A potential customer - there are lots of those A potential customer who uses his cell phone to access the internet - less of those A mobile-enabled website for...
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Free gPhones for Everybody!
Posted by tim on August 03, 2007 at 08:58 AM
The kids in Mountain View (i.e.; Google) just never slow down. As if Google Base, Google Maps, Earth, Apps, Gmail, AdWords, AdSense, Blogger, YouTube, and on, and on, aren't enough, they want in on wireless too. The FCC is looking to open bidding on the 700 MHz spectrum in 2008. I'll let Wired handle the explanation of it all, but Google made some progress on a few of their wish list items. Now there are rumors that they are prototyping a device of their own. These rumors have been out for quite a while truth be told, Google working on...
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The Answer To US Mobile Broadband Adoption: Google / 700 MHz
Posted by adam on July 25, 2007 at 01:37 PM
It’s possible that the future of the 700 MHz spectrum could be developed by Google. Google’s interest in the new “real estate” comes for obvious reasons, but I believe it’s important that a non-wireless carrier has a significant influence in the development of a more consumer focused wireless broadband network. Many marketers, including myself, want to be excited about mobile marketing whether it’s through SEM, local verticals or any of the other possibilities. But let’s face it, currently the average American consumer doesn’t value mobile internet and has never made a purchase via their mobile phone. The US is behind...
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Mobile Web - What's Going On?
Posted by chip on July 10, 2007 at 11:36 AM
Well it's been a few months since my last mobile update. I'm sure that has left everyone asking "What's going on". If you've been following the development of the mobile web at all, you know there has been plenty - here are some of the highlights. Mobile Podcasting - Samsung and Nokia team up in a partnership with VoiceIndigo to offer podcasts for mobile phones. Samsung mobile phones will come loaded with VoiceIndigo software allowing users to manage their podcast and music files through a handy web interface. In addition to being convenient and easy to use, this will allow...
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Local Search Goes Mobile – Pizza & Beyond
Posted by chip on May 24, 2007 at 03:54 PM
Lately I find myself thinking about local search more and more. And it's no wonder with all the recent local and mobile applications that have been hitting the scene, combined with the dramatic growth in mobile advertising (both in terms of opportunities as well as in shear dollars spent). It's clear that this burgeoning market space is not only here to stay, but it is here to grow. If you've been watching the local search space evolve, you've undoubtedly seen many exciting developments including local search engines from all the major players as well as several community built local guides,...
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Stop… Mobile Time!
Posted by chip on April 19, 2007 at 03:39 PM
Well it's that time again - time to take a look at all that's been happening in the world of the mobile web. And there has been plenty, so let's just get right into it. NBC to Stream Hit Shows: NBC has struck a deal with MobiTV to begin streaming some of their most popular shows (The Office, Heroes, and ER) to cell phone networks. For $1.99 a user gains access to the streaming television show for 24 hours before it is made unavailable again. While I am not too sure if this service has a competitive edge over iTunes,...
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The Wal-Mart of the Internet
Posted by adam on March 19, 2007 at 04:07 PM
Most every online user knows by now that Google is the most dominant search entity to date. But it seems lately being known as #1 in search isn’t enough. Google has expanded into social networking (YouTube), competing with Microsoft Office (Google Docs & Sheets), not to mention the 35+ other services offered on Google.com. The newest revelation (or rumor depending how you look at it) is the possibility of a Google branded mobile phone code named Switch. This phone is speculated as being part Blackberry but with enhanced internet/search functionality. Its most obvious competition would be the much anticipated iPhone...
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Mobile Advertising: iPhone's Potential Mark
Posted by adam on February 26, 2007 at 04:39 PM
Over the last several months there's been much push for mobile advertising progression and adoption. Many are optimistic that mobile ad spend will exceed $1 billion by the end of 2007, which would double the 2006 spend; however, it seems most are projecting major growth not to happen until the end of this decade. Some are projecting $3 billion in spend by 2010 (as reported by MSNBC:Battle between Google, Yahoo goes mobile). Others expect ad spend will reach $11 billion by 2011 (as reported by MarketingVOX in Search Heavyweights in Mobile Advertising Race). Several factors determine how fast mobile advertising...
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More Moments in Mobile's Maturation:
Posted by chip on February 21, 2007 at 04:38 PM
Well here we are again, a few months have gone by since my last update on the evolution of the mobile web. As would be expected in a market evolving as quickly as this one, several interesting and/or significant developments have occurred. Here are a few of the highlights as I see them. MySpace Goes Mobile Vodafone brings the MySpace community to the mobile front. Through an exclusive partnership, Vodafone will begin pre-loading MySpace software onto its mobile phones. Slated to happen sometime this year, the partnership will bring millions of Vodafone users, at least across Europe, the ability to...
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Stopping for Directions? I'd Rather Search.
Posted by on December 04, 2006 at 09:41 AM
The age old question of why won't men stop to ask for directions may have a new answer. No, it has nothing to do with genetics, GPS units, or just plain stubbornness. It may have something to do with text messaging.
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More Momentous Mobile Milestones
Posted by chip on October 25, 2006 at 01:35 PM
Once again, it's time to tip our hats to all those innovative ideas and developments that are helping to usher us into the brave new world of the mobile internet. While it would be virtually impossible to talk about everything that has been happening in this ever evolving sector, some of the most significant items from recent mobile history include: Mobile Browsing Opera's mobile browsers, which I mentioned in my last mobile update, have now all been released and are available for download on their site. Mobile Search Ask.com has recently taken some steps towards improving mobile search with Ask...
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Mobileity: The Mobile Web Moves Forward
Posted by chip on August 24, 2006 at 11:12 AM
Well it has been a few months since my last update on the world of the mobile web. With this market moving as fast as it is, there have been several interesting developments in that time. So I figured it's about time I revisit this topic to give a little credit to all those interesting and innovative ideas that are helping to move us closer to a world without wires. Webaroo Improves: Now if you read my last update you are well aware of what Webaroo is and that I personally, am a big fan of the concept of being...
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eBay Takes Online Auctions Mobile
Posted by chip on June 21, 2006 at 12:01 PM
It seems that there are more features, services, websites and applications available on mobile devices every month. With the rapid advances being made in this market, I guess it was only a matter of time before eBay joined the crowd. Your typical eBay users are a vigilant group. It was probably inevitable that they would demand the ability to manage their bids on the go. Anticipating this need, VeriSign and eBay announced an agreement that will allow eBayers to use VeriSign's Intelligent Messaging Network (VIMN) to receive mobile short message service (SMS) alerts, similar to a typical text message, containing...
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Who's Going Mobile?
Posted by chip on April 13, 2006 at 10:05 AM
With new developments in the mobile market happening almost continuously, I thought it was worthwhile to visit some of the recent highlights. Currently a number of businesses are taking notice of mobile search and trying to carve out their niche. I guess you could argue that we have been slowly becoming more and more mobile in all areas of our life. Take for example the home stereo system giving way to the boombox and the boombox giving way to walkmans and walkmans giving way to iPods. It's not earth shattering news to report that a number of developments have been...
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One Small Step for PayPal, One Giant Leap for Mobile Commerce
Posted by chip on March 09, 2006 at 04:32 PM
In the ever-evolving world of mobile commerce, a logical area of future opportunity is payments made through mobile devices. It is only natural that as mobile search grows, so should the ability to process mobile payments. Don't think that PayPal is not aware of this. As one of the most popular online payment options already, the step into mobile commerce is not a big one for PayPal. In fact considering that they were originally a company that developed software designed to transfer money between cell phones and handheld devices, this step appears to be even smaller than one might have...
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Haunted By A Super Bowl Ad
Posted by vern on February 20, 2006 at 01:57 PM
Yes, I admit it. I watch the Super Bowl for the ads. This year's crop of Madison Avenue's best was disappointing. Blame Justin Timberlake, Janet Jackson, corporate re-shuffling of marketing budgets or just plain lack of creativity. Most of the ads during the big game were truly forgettable. But there was one ad that scared me to death. I was stopped in mid nacho-crunching bite by an initially unassuming ad for the new ESPN mobile phone. "We got our sports scores the old fashioned way", the gray haired gentleman uttered, "on the internet." The internet "old fashioned?" I’m an early-adopter...
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The Whole Weird Wireless World – Mobile Search’s Future Is Now
Posted by Christopher on February 03, 2006 at 08:06 AM
More and more, “sometime in the future” is yesterday, and the ubiquitous “New Year’s Tech Predictions” lists find themselves rendered obsolete by mid-January. In the news, for real: The Korean Times reports that South Korea’s developing a line of security robots that, by their 2010 launch, should be able to make night watch rounds and, if necessary, chase criminals. “OK, officer, I give up. Please don’t fry my head with your laser.” Oh, also, they’re kicking around the idea of dog or horse-shaped combat robots for military use. Can I just surrender now? Inexpensive private-sector robots intended for house cleaning...
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Mobile Search: Coming to a Screen near You
Posted by on January 10, 2006 at 08:32 AM
The New Year has ushered in a number of high-profile partnerships in the mobile search space, confirming our prediction last summer that as go the major search engines, so goes mobile search. Recent events have also confirmed that savvy marketers and developers need to start thinking about making the move to XHTML sooner rather than later. Mobile web browsing is on the cusp of making the leap from "need it now" applications to recreational and research applications. Here's a recap of the stuff that's too important to miss: What has legions of devotees and a sleek, minimalist design? If you...
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Turn Signals, Window Wipers & Touch Screens: Mobile Search Fuels Up for the Long Haul
Posted by keirsun on November 09, 2005 at 10:02 AM
Last night I saw a TV commercial for mobile phones with online video access. The brand name escapes me, but the image of people lying around anywhere and everywhere, watching videos on their mobile phones, stuck with me. Sure, it's a nice thought, having time to loiter away my lunch hour watching last night's Letterman. And I won't be surprised if, in the near future, I see a teenager here and there, tuning in to their palm-size screens. But, while mobile phones have their merits, I have my doubts that I will ever utilize this technology on a regular basis....
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Tiny Screen, Big Opportunity: Mobile Search Today
Posted by on November 07, 2005 at 04:52 PM
In July 2005, Oneupweb released a free white paper, entitled Mobile Search and Its Implications on Search Engine Marketing. The paper covered mobile search demographics, behavior, technology, and evolution. We also identified what steps marketers can take today to make sure their businesses are mobile-friendly tomorrow. Since July, a lot has changed in the mobile search landscape. What hasn't changed is our prediction that mobile search is on the cusp of becoming an essential marketing channel for B2C and B2B businesses alike. Whether you're trying to sell a pizza to a hungry guy walking down the street, or a group...
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