Obama, Hillary, McCain & Spitzer Step Aside: It's Time to Discuss Our Online Rights

Posted by maureen on March 17, 2008 at 08:52 AM

People can be and are deeply affected by what is being said about them online. But how far should we go to protect anonymous free speech online, and at what expense to others?

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Wal-Mart's Blogging Buyers

Posted by alex on March 04, 2008 at 11:54 AM

Corporate blogging is not a new addition to the online world. Even Wal-Mart, with more than 5,000 stores, 1.2 million workers and annual sales of $400 billion, recently started its Check Out blog. We explore how this blog differs from the traditional blogging repertoire.

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(This Is) NOT Another List of Search Predictions for 2008

Posted by Christopher on January 04, 2008 at 01:47 PM

Already growing tired of lists of search predictions for 2008? Then allow us to present our tongue-in-cheek list of three things that should happen in 2008.

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I Am Blogorati (And So Can You!)

Posted by maureen on December 06, 2007 at 01:09 PM

It's important to understand blogging, its elements and its terminology. Oneupweb's Blogging Survival Guide can help you do all of this. And it's free!

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When Not to Blog

Posted by geoff on September 17, 2007 at 04:36 PM

By now, you've surely heard the call to arms about blogging: It puts a voice to your company! It lets you create a dialog with consumers! It lets you participate in discussions that are important to your industry! Yes. All of those things are true. And all of those things offer a considerable amount of opportunity. Emerging companies can reach out more easily. Established companies can continue to reinforce their position of trust in the industry. The flipside to all of this opportunity, however, is that it comes with a certain degree of responsibility. And sometimes, knowing when not to...

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To Blog, Or Not to Blog

Posted by Christopher on February 09, 2007 at 03:59 PM

SEO, increasingly, is becoming a bona fide discipline, an industry to be reckoned with. With an increase in prominence comes an increase in exposure, and an attendant increase in the level of knowledge evinced by the populace. For example, relatives, when they inevitably ask what I do, are no longer inevitably slackjawed. People know what it is, this thing we do. Sort of. Thusly, potential clients are approaching us with a limited education, an idea of what they need. Toward that end, one of the questions I get, with rapidly growing frequency, is "should we have a blog?" My answer...

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Web 2.0 & the NBA

Posted by andrew on January 18, 2007 at 12:54 PM

Being a closeted Chicago Bulls fan in the heart of Detroit Pistons territory, I’d like to spend a moment on the Dallas Mavericks and owner Mark Cuban. For as obnoxious and odd-looking as he is, it’s admirable that Cuban has not been content to sit around and count his dot-com boom money. Instead, he has continued to innovate in a way that’s resulted in arguably the most passionate fans in the NBA. (Following their owner's lead, they're probably also the whiniest.) Cuban's blog is poorly punctuated and sometimes nonsensical, but generally entertaining. In some ways, it’s the precise example of...

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800 Miles from Christmas

Posted by on November 27, 2006 at 11:38 AM

The turkey has been roasted and the stuffing is now just a memory in my mind and a good feeling in my stomach. Thanksgiving has past and now it's time to get back to work. After moving to northern Michigan to work as a graphic designer 2 months ago, the Thanksgiving holiday for me was especially interesting after a long 12 ½ hour drive to Omaha, Nebraska, to see my family and enjoy a much anticipated Thanksgiving dinner. As a 23 year old single male I don't eat much, and I rarely decide to cook a full course meal, so...

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Blogging - It's All About You

Posted by anne on September 26, 2006 at 01:38 PM

About ten years ago, a new way of communication emerged that allowed individuals to send messages to one another instantaneously, and if you had any regrets, you could recall that same message successfully without any apology necessary. What emerged from e-mail were some guidelines regarding its usage and its content; employees who normally exchanged kind phone conversations were found sending scathing responses to fellow coworkers as a result of capitalized red fonts! While e-mail proved to be a useful business communication tool, the temperament of an employee misinterpreting a sent message was more common than most would imagine. For example,...

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The Blog, the Critic & the Company

Posted by on September 25, 2006 at 01:36 PM

I'm the working mother of a three-year-old intellectual. Recently, the three-year-old and I found ourselves at a dinner party, out-classed and under-read. The room included a humorist, a political cartoonist, a marketing maven and a gentleman farmer slash film producer. During the evening of references that went over my head, someone mentioned The New Republic, citing it as an adjective of a personality. The following morning, while trying to keep up with the poignant part of my world, the NYTimes Technology section offered David Carr's insight into the current travails of The New Republic and its recent blog scandal. (Scandal?...

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Searching for Patriot Day

Posted by keirsun on September 11, 2006 at 04:03 PM

Being a television news producer on September 11, 2001, it was impossible to wake up this morning and not realize the date. All weekend I could feel this day approaching, even without tuning into news coverage of the 5th anniversary. But out of morning habit, I checked the calendar on my fridge while chomping Cheerios and noticed today is a national holiday - Patriot Day. I felt surprised that I had forgotten the President had given this date an actual name, a name that carries as much weight as Memorial Day or Labor Day. I decided this would make an...

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Teaching a New Blog Old Tricks

Posted by steve on July 18, 2006 at 12:08 PM

By now, organizations around the world have begun to realize the benefits of creating a corporate blog. In fact, a new weblog is created every second of every day. The benefits of creating a weblog have quickly become more well-known: online publishing is easy, weblogs invite and display feedback from readers (which is often some of the best reading on a blog), and most importantly, search engines love weblogs because they are content-centric and are updated on a frequent basis. There are distinct differences, though, that separate weblogs from traditional websites - the main difference being that blogs tend to...

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Papa's Got a Brand New Bag

Posted by tim on March 15, 2005 at 11:32 AM

We've been quiet here for the last couple of weeks. Lots going on. We moved our SEO firm into spacious new surroundings recently, giving us all a little bit more elbow room and plenty of space to grow. There's also been some reflection going on for this blog. When we set out, our intent was to be another resource to help more traditional communications agencies (PR, ad, branding, etc.) understand the search game. As the name implies, we've always wanted to give an unfiltered view, from our corner of the world, about what's going on in search. While this key...

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Answering a Call

Posted by tim on January 04, 2005 at 09:55 AM

This one is a little bit outside our norm, but I felt like it was worth sharing. Steve Rubel is a PR Pro and a real evangelist for the power of a blog. He talks a lot about how a blog is such a critical means of communication between company and customer. Couldn't agree more. (*An additional benefit to blogging is that with just a little care, a blog can be a great tool for search engine marketing as well.) In a recent post, Steve calls on bloggers to engage all those who are sitting on the edges. It's in...

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