Mar
2nd

Oneupweb : Let The Madness Begin

Posted by bryson on March 2, 2010 at 9:19 am

It’s that time of year again…March Madness Time. Every year, right about now, the non-stop comparisons, over-analyzing and endless speculation begins. Bubble teams? Who will make it? Who won’t? What seeds will they be? Who are the favorites? Upset Picks? And it doesn’t stop for about a month.

NCAA basketball fever takes over, and it’s nearly impossible to avoid—no matter how hard you try (sometimes it can feel like the plague during the dark ages). However, it can be a lot of fun (unlike the plague). There is something about the atmosphere and the buzz in the air—or maybe it’s just the uncertainty of it all. It is always exciting because you never know what will happen next.

Whether you love tourney time and fill out twenty brackets, or despise it and fill out none, at some point in March “the madness” will leave its mark on your days. It’s that unbelievably portly elephant in the room that you just can’t ignore.

Here at Oneupweb, marketing is our year-round March Madness and your business is our Final 4 team. Whether you are the #16 seed Coastal Carolina Chanticleers or the #1 seed Duke Blue Devils of your respective industry, we offer something to lead you to victory. With over thirteen years of experience in the digital marketing industry, we have been here from the beginning. We are the savvy veteran that knows all the moves and have a bag full of tricks. To us, the bracket is blank and we determine the outcomes of games.

Oneupweb can help create the atmosphere and get the buzz in the air about your business without all the uncertainty. How? We have expert coaches that know how to scout the competition along with an amazing team to carry out the game plan.

We have the offensive firepower to run up the score with our Creative, PPC and SEO teams that will maximize your profits. We also have the defensive toughness with our Digital PR and marketing teams to protect your investments.

If it’s brand recognition you want, we have an extremely talented Social Media team that can build the awareness you need to succeed. And, of course, we are constantly developing new ways to hit the ceiling of your businesses potential and ultimately break through to take your business to the next level.

Contact us today to learn more about our services and take the first step to becoming a champion—or at least in the field of 64.

GD Star Rating
loading...

Socialize This Post

If you enjoyed this post, make sure you leave a comment.

Feb
12th

Oneupweb : Get More Customers By Setting Aside Your Search Bias

Posted by Starr on February 12, 2010 at 10:35 am

According to Barrons Tech Trader Daily blogger Eric Savitz, “Bing’s search share could surpass Yahoo’s in about a year.”

Compared to Google’s marginal year-over-year increase of roughly two percent, this month’s Comscore data looks impressive for Bing. With an 8.5 percent year-over-year increase and Microsoft’s license to use Yahoo’s core search technology for ten years, Savitz may have a point.

Whether you side with Google loyalists who doubt Microsoft can break their habits, or your love for all things Microsoft clouds your judgment, great SEO means claiming your portion of the search space. All four of the major search engines—Google, Yahoo!, Bing and ASK—represent an opportunity to introduce your business to potential clients. Can you really afford to let your search bias influence that introduction?

All too often, search marketing strategies are one-sided, caring only about traffic from Google. It’s important to remember that depending on your industry and target demographic, you may find additional qualified traffic from Yahoo! or Bing.

Don’t just show up somewhere in Google—dominate the digital landscape. Be visible everywhere your customers are looking. You can start by learning more about Oneupweb. Our integrated marketing services combine strategy and creativity that will ultimately increase your return on investment.

GD Star Rating
loading...

Socialize This Post

If you enjoyed this post, make sure you leave a comment.

Feb
8th

Oneupweb : Try Not To Get Lost Out There

Posted by Nick on February 8, 2010 at 10:02 am

I am, as my sister recently called me, a “Lost Junkie.” You know, that television show about a plane crash on a mysterious island full of whispers, monsters and all sorts of other crazy stuff. With the recent start of the show’s final season, I’ve switched back into full addiction mode, which has naturally caused my pondering of the show to cross over into my day-to-day thinking about digital marketing. Specifically, it got me thinking about marketing strategies as a whole, which led to the following idea:

When it comes to your marketing strategy, don’t get stuck on an island.

Yes, it sounds cheesy, but hear me out. What I’m basically saying is that from time to time it pays to step back and take a look at the big picture. Take a look at your marketing strategy and ask yourself what’s working, what’s not and whether there any areas of your business that could benefit from additional marketing efforts. There are a variety of exciting, new marketing methods available to businesses today, but not everyone is utilizing these channels to reach their existing and potential audiences.

So what do I mean when I say, “Don’t get stuck on an island”? I’m talking about not being afraid to try new marketing initiatives and not focusing so much on a single marketing effort. Sure, a single method might be working like gangbusters for you and that’s great. You should continue to pursue it. Just don’t be afraid to try something new. Perhaps you’ve already established your business in its specific natural search space. But have you thought about branching out into social media? Maybe you’ve promoted your business through PPC for years and have never given much thought to your site’s natural presence in the engines, or the site’s design and how it might be affecting your user experience. Some SEO or design work might be just the thing you need to establish yourself in the natural space.

The overall lesson here is that there’s a lot of opportunity out there. While your current efforts might be working great, if you don’t take some time every once in a while to look at your total marketing strategy, you may find that you’ve also become stranded on a veritable marketing-island. And monsters or not, that sounds a little scary to me.

GD Star Rating
loading...

Socialize This Post

If you enjoyed this post, make sure you leave a comment.

Feb
3rd

Oneupweb : Stay The Course

Posted by Krista on February 3, 2010 at 4:51 pm

As we move steadily through 2010, some of the old habits we resolved to change have managed to sneak back into our routines. Our schedules have accelerated back to overload and in an attempt to get it all done, we’re constantly looking for ways to make things easier. Let’s face it, we like to check boxes for the sake of seeing one less thing on our “to-do” lists. But be careful…

We have all experienced the repercussions of using shortcuts. Take SEO, for example. When organizations stuff websites with unfocused keywords or employ spammy linking strategies in order to appeal to search engines, it can detract from the user’s experience. A much better course includes implementing a focused SEO strategy that keeps usability a priority.

Let’s be realistic. Set goals that you want to achieve, take the necessary actions to accomplish them and when you hit the first road bump, keep going. Those issues will only add focus to your goals and present an opportunity to make it right. Throwing in a bunch of content and manipulating a site for the eyes of search engines is like a piñata at a kid’s birthday party. It may rain candy, but you may also have a swarm of users on a sugar kick that just learned how to wield a stick. Keeping your customers’ needs at the forefront of your marketing efforts will pay off

Take the time to formulate a strategy and stay the course, because anything worth doing is worth doing right. And if you’re looking for people who will get it done right from the get-go, contact Oneupweb. We are digital marketers driven to communicating your brand to an exciting online world.

GD Star Rating
loading...

Socialize This Post

If you enjoyed this post, make sure you leave a comment.

Dec
10th

The Weather Takes on Walmart: How the Blizzard of ’09 Drives Online Traffic

Posted by Kathryn on December 10, 2009 at 4:24 pm

What do Walmart, the weather and Frosty, the Snowman all have in common? These are currently popular search terms driving traffic online. And with Hanukkah right around the corner and only two weeks left until Christmas, holiday shoppers are either driving to the mall or shopping online. But if you live anywhere in the Northeast or Midwest, you might not have been able to get your car out of the driveway this morning—at least not without a shovel and a prayer. It’s usually not a good thing when your local meteorologist uses the words “hammered” or “blasted.”

And following Google Trends the last couple of days, weather related searches have topped the charts. People are searching for their local news stations to find out more about school closings and local snow storm warnings. (Last time I checked, about 40% of the search trends were weather related). So in celebration of the winter weather, here are my top three snow related topics this week:

1) Weather-related searches outpaced Walmart searches. So when the weather outside is, well, frightful, why not go online? And e-commerce is on the rise—Cyber Monday online sales were up five percent from last year. Also, the top three online retailers, Amazon, Walmart and Target are all seeing increases in traffic to their websites. HitWise reported Walmart was number two in most trafficked retail sites during the big Black Friday weekend—topping the ranks in referral traffic from Black Friday websites and paid search results. Yes, Virginia, paid search does produce real results. But the blizzard of ‘09 has the volume of Walmart’s Black Friday search traffic.

2) The Facebook snowball fight The weather closed down University of Wisconsin this week forcing thousands of college students to play outside. Socially-savvy students attempted to organize the largest snow-ball fight EVER—using Facebook.

3) Frosty heats things up And what’s more inappropriate than Walmart and co-ed snowball fights? Frosty, the Snowman, of course. Technically, the new Frosty mash-up might not count as a “trending topic,” but it has received a lot of attention on YouTube. Check it out and laugh away the winter chills.

Planning for the Next Digital Storm
Unless you’re planning for the snowball fight of the century, you don’t have to rely on the weather report to generate online buzz. But if you can’t forecast the changes in online marketing, you may be left out in the cold this holiday season. Online marketing is changing—social media is growing at a break-neck pace and Google just rolled out a new search algorithm that might affect your ranking. It might be time to compare your online marketing wish list with our list of services. Go ahead and heat up your online marketing this winter with Oneupweb.

GD Star Rating
loading...

Socialize This Post

If you enjoyed this post, make sure you leave a comment.