Feb
15th

Oneupweb : Google Buzz Is Already Seeing Improvements

Posted by Steve on February 15, 2010 at 2:58 pm

21510_googlebuzzGoogle Buzz just launched on Tuesday, but according to Google, they’ve already seen over 9 million posts and comments created using Buzz, and are seeing over 200 posts per minute from mobile users around the globe.

Google is doing a great job pointing out this new feature to Gmail users. Buzz has become a trending topic in Twitter and has been covered by nearly every tech blog in the world. So it’s not surprising that people are flocking to check it out. But at nearly 3,000 posts and comments per minute, Buzz has already seen some impressive usage.

(In case you’re still in the dark on Google’s latest product, you can check out Oneupweb’s Review of Google Buzz.)

With this kind of user base for a brand new Google product, you would expect there to be a ton of feedback and recommendations for improvement—and there has been. The best part about it—Google’s listened!  They’ve already started making improvements based on concerns they’ve heard about privacy, blocking followers and the need for more clarity on which of your followers (and those that you follow) can appear on your public profile.

Although this barely scratches the surface on the types of suggestions people are voicing about Buzz.  Some others include having the ability to post to Twitter and sync up with Facebook, as well as better sharing and sorting capabilities. There’s a lot of noise about Buzz out there, and I think up until this point, Google’s done a good job of listening and reacting.

One thing’s for sure—we can expect to see many changes and enhancements to Buzz over the next several months as Google continues to listen to its users and starts to integrate it with more of its products.  The potential implications of Buzz on the social, search and email fronts are tremendous, but as with so many other Google products that have rolled out, we’ll just have to wait and see if the buzz on Buzz can be sustained.

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Dec
29th

Amazon Kindle Makes History

Posted by Adam D on December 29, 2009 at 11:38 am

122909_kindletimemagIn my opinion, Oneupweb is a very cool place to work. And a few days ago, this opinion was strengthened when our fearless leader (Lisa Wehr) gifted every Oneupweb employee an Amazon Kindle. Most of us haven’t been able to put it down.

And Lisa wasn’t the only the one purchasing Kindles this past holiday season. In fact, Amazon representatives actually called the Kindle their most popular gift—ever.

Jeff Bezos, Founder and CEO of Amazon.com stated, “We are grateful to our customers for making the Kindle the most gifted item ever in our history. On behalf of Amazon.com employees around the world, we wish everyone happy holidays and happy reading!”

One benefit of the Kindle is that purchasing e-books to read on it is generally less expensive than purchasing the actual, tangible book itself. But what if you already have PDFs that you want to add to your Kindle? No problem! You can add PDFs as well as your own documents. Check out this tutorial for a detailed explanation.

Here are a few other key features of the Kindle.:

  • Listen to music while you read. To do this, plug your Kindle into your computer using the USB cord provided, and drag your MP3s to the music folder. To play the MP3s, select “Play MP3” from the experimental page. Each of the songs will play in the order that they were added to your Kindle.
  • Listen to the Kindle read to you. It’s kind of like a book-on-tape and is great for when you are driving in the car. To enable this feature, Press Aa (the text key) and enable the voice. Then you can choose if you would like a male or female voice to read to you.
  • Take notes on the Kindle. To do this, simply press the five-way controller down and scroll through the notes you want added. Then start typing and give your notes a name. They are then saved to home under “clippings.”

So will the Amazon Kindle or a similar device replace paperback books completely in the future? I’m not sure, but I do know that it is a good example of how new technology is changing the way we live. The way people shop, research and unwind is different than it was five years ago, two years ago, even less than one year ago. And Oneupweb is on the cutting edge of these trends. Is your company?

Taking notes on the Kindle

  • Simply press the 5 way controller down and scroll through the notes you want added. Then start typing and give your note a name. They are then saved to home under clippings.
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Dec
24th

A Farting Christmas

Posted by Maureen on December 24, 2009 at 9:00 am

When I was young Christmas was an exciting time. While my brother and I had already snooped, found, unwrapped and re-wrapped all of our presents, we were still overjoyed at the excitement of seeing all those gifts spread out in our living room Christmas morning. And more than that, I enjoyed the carols sung in our church on Christmas eve, talking with relatives as we all gathered at my grandmother’s house for dinner, and especially the full week off from school for winter break.

However, I was never excited at the aspect of a “farting Christmas”. In fact, the combination of this holiday and the act of passing gas never crossed my mind until it struck me full in the face this year (bad analogy, I know).

The holidays are an important time in the marketing world. It provides an excellent opportunity for companies to once again position themselves in front of current clients and partners, thanking them for a great year and hinting at their continued relationship in the next. Originally, this was done through paper greeting cards sent via snail mail. Today, a lot of these greetings are sent via email or posted online. From dancing elves to big foot, every year these greetings get more creative. And this year, there’s a theme: cutting the cheese, passing gas, breaking wind, ripping one, tooting.

Oh yes, apparently we have regressed to the age of three when we think farting is the most hilarious thing ever (which honestly, might not be such a bad thing).

The realization of what can now only be referred to as the Farting Christmas Phenomenon came on quite slow. In fact, I only briefly noticed it when I watched the Jack Links Merry Squatch-mas greeting and was encountered with “six fingers pulling”.

122409_jackfart

Then I received an email marketing piece from JibJab encouraging me to deck the halls and open the windows with their new Farting Carol. It’s just blatant flatulence, and made me question when a carol of farts became the ticket to successful email marketing. But who knows, maybe those wind-breaking door-to-door singers are on to something. If someone came to my house and did that, I’d probably invite them inside for a cup of hot cocoa…but that’s just me.

I guess I’m not the only one who is wondering what’s up with all the stink bombs. In their Old Versus New holiday video, Jeff Goodby actually raps about the Farting Christmas Phenomenon. And everyone knows that the minute you put something in a rap song, you make it immortal and give people license to say, “Farting Christmas stuff? That’s so 2009.” (“MC Hammer pants? That’s so 1990.” “Wearing your clothes backwards? That’s so 1992.” “See me at tha crossroads? That’s so 1996.” Now you try. )

I’m scared to think what 2010 will hold. So I think the only safe thing to do is to wish you happy holidays. Hope your Christmas is a gas.

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Oct
13th

Cheers To You Internet, We Couldn’t Have Done This Without You

Posted by Carly Wujcik on October 13, 2009 at 4:33 pm

It’s true. If it weren’t for the fact that the majority of my family and a good handful of my friends have no idea what it is that I do as the director of marketing for a digital agency—I would have stood proudly and proposed a toast to the Internet at my wedding a few short days ago. Just to thank it for all of its availability and assistance in making the planning of a wedding for hundreds of guests simple and painless. Or at least, more simple than it would have been without the Web. (While we’re at it, here’s a quick toast to planning being over.)

Having a day job can make planning a wedding difficult. When the work day is done, so is the day for all of your potential vendors. And when Saturday rolls around and you’re ready to talk business—well, they’re working someone else’s wedding. Not to mention the overwhelming number of phone calls that start to trickle in as the big day approaches and your days get more hectic. Where should we stay? I lost the invitation, where is the wedding? When is the wedding? How do you spell your new last name?

What’s a couple trying to get hitched to do? Turn to the Web.

For what it’s worth, here’s a bevy of sites and tools my husband and I used to make the big day as close to perfect as it possibly could be—without loosing our sanity or control of our budget along the way.

#1: Mywedding.com
101309_myweddingcom While some were blown away by the fact that I had a wedding website—I personally expected nothing less of myself. But then again, note the fact that no one can actually comprehend what it is that I do for a living.

Mywedding.com became a one-stop shop with the answers to all of the questions we were barraged with and a way to manage all of our vendor correspondence and contact information—no matter where we were. Setting the site up is incredibly easy—and it’s free. We used every feature we could get our hands on, listing everything from photos and registries to suggested accommodations, details about various events, a guestbook—we even collected all of our RSVP’s online. And trust me, you need to do this. Don’t ask questions, just do it. And when you export your entire guest list, the names of their dates and their meal choices into one spreadsheet with the touch of just one button—you’ll thank me for it. Not to mention the stamp savings. And fret not—grandma will be counted for.

#2: Mineeds.com

101309_mineeds
Talk about a life saver! Ever wished caterers could bid on your wedding? How about your photographer? Florist?

They can. You have got to check out this site. Post your needs, review responses, check out their professional profile (complete with user reviews) request proposals, negotiate your price. Done. Awesome.

Be sure to use a good side of due diligence when using mineeds.com, of course.

#3: VistaPrint

101309_vistaprint
While you won’t find fancy embossed, foiled, seeded paper invitations here—digital printing is an excellent option if you’re looking to create invitations on a budget. And fret not—you can upload your own design. Clip art hearts weren’t for us, either.

We used VistaPrint for everything from save-the-date magnets (which were custom designed and cost less than $2.00 a pop for a 3×5 magnet—find that deal elsewhere), to invitations, car magnets and our thank-you’s.

While I’m sure there are many other excellent digital printers out there, I’ve had nothing but good luck with VistaPrint. Just don’t fall for the shipping hoax. Order early and pay for standard shipping, it typically arrives faster than the site projects.

#4: Wishpot.com

101309_wishpot
Who really wants to register for all of their gifts from just two stores? We didn’t want to, and thanks to Wishpot.com—we didn’t. And we didn’t spend weeks scanning items at tens of stores either. With Wishpot, you can quickly and easily set up a registry accessible to all of your guests, or to the public, your choice. The coolest features:

  • It integrates seamlessly into the mywedding.com website.
  • Your guests can price compare retailers for each gift directly from the Wishpot site.
  • You can rate your level of desire for each gift. (My husband really liked the “I realllly realllly want it” setting.)
  • Your guests can mark gifts as reserved when they are purchased, and they can opt to keep the purchased item a secret. Lucky for me, no one kept their purchases a secret and I conveniently set up a mobile email alert to arrive every time a gift was reserved. Oh yes, I was the kid who always snooped for Christmas gifts.

A toolbar widget makes adding items to your registry so simple. Browse a site, click an item you want, click the widget in the tool bar. Done.

#5: The Wedding Lens

101309_weddinglens
Sure, Facebook is a great place to see all of the photos friends and family have uploaded and tagged of the big day. But grandma isn’t necessarily on Facebook—nor do you necessarily want her to be. Set up a photo sharing site with The Wedding Lens. Here, your family and friends can upload the pictures they have from your wedding day. You’ll be surprised how great (and how awful) some of them really are.

These were just our top five favorites—we used tons of other digital tools to manage everything from our budget to our cake design. But after all, a wedding planner I am not and I’m sure those making a living out of this would prefer I keep some of those tools a secret. But never forget the power of Google. Everything you need to make the process manageable is available to you online. You can keep your sanity, your day job and have a perfect wedding. Oh and vendors—make sure your clients-to-be can find you on these new-fangled sites. If you need help mastering this new digital art, give Oneupweb a call.

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May
14th

Oneupweb Reviews: Google Search Options

Posted by Jared on May 14, 2009 at 4:00 pm

If you haven’t heard by now, a couple of days ago Google rolled out another update for search during its second Searchology event. At the first event, the world was introduced to Universal Search, a revolutionary update that delivers blended results of video, images, web pages, books, etc. for virtually all search queries.

This most recent update introduces a few features that have the potential to be just as revolutionary.

One of these new features (and what I’ll mainly be focusing on) is Google Search Options, a toolbox of filters and other options that lets users drill down and expand any given search query. Search Options is now a permanent fixture of Google SERPs located in the upper left-hand corner with a link reading ‘Show Options’. By expanding the menu, you’ll find options to sort results by date, to be shown only videos, images or display more text than the standard 155 characters. You can even filter results to be shown reviews or forum discussions on a certain topic.

For a better look into how it all works, you can either go to Google or watch the video below.

With Search Options, the hype around ‘personalized search’ has finally come to reality. Unlike Search Wiki, the laughable attempt at personalization that fizzled and was forgotten soon after its arrival, Search Options has the key characteristic the Google engineers forgot to install in Search Wiki: everyday usefulness.

The instant ability to adjust a search for common themes such as ‘by date’, or to find strictly one medium of results like video or images on an easily navigable toolbar is great. Doing all that without having to take the time to log into an account of some sort is even better. And the best of all, this is something Joe Searcher can and will use.

It’s simple, useful and, most of all, practical. There’s no voting up and down of search results (who wants to take the time?), commenting on random web sites you find (which is like shouting into the infinity of space), or logging into an account (so Big Bro can peer over your shoulder at what you’re up to).

For those of us in the search industry, this update has the potential to cause some headaches. Users now beginning search queries on broader topics don’t necessarily need to re-try their search with more-focused, longtail keyword variations. They can simply sort the information presented the first time around. Sure, there will invariably be the refinement of searches, but Search Options provides a path to do that without wracking your brain to try and come up with the right combo of letters and, sometimes, numbers to find whatever it is you’re looking for.

What do you think? Will the longtail explosion be curved with this search feature, and invariably others to follow? Will it thrive, as I hope it does, or will it burn out and become just as irrelevant as Search Wiki?

My only gripe is that Search Options seems to conflict with certain FireFox extensions such as Stylish, which change Google’s background colors and settings. As of now, Stylish settings need to be turned off in order to use Search Options. But all in all, a minor problem in the face of a major accomplishment.

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