Mar
2nd

Oneupweb : Let The Madness Begin

Posted by Bryson on March 2, 2010 at 9:19 am

030210_basketballIt’s that time of year again…March Madness Time. Every year, right about now, the non-stop comparisons, over-analyzing and endless speculation begins. Bubble teams? Who will make it? Who won’t? What seeds will they be? Who are the favorites? Upset Picks? And it doesn’t stop for about a month.

NCAA basketball fever takes over, and it’s nearly impossible to avoid—no matter how hard you try (sometimes it can feel like the plague during the dark ages). However, it can be a lot of fun (unlike the plague). There is something about the atmosphere and the buzz in the air—or maybe it’s just the uncertainty of it all. It is always exciting because you never know what will happen next.

Whether you love tourney time and fill out twenty brackets, or despise it and fill out none, at some point in March “the madness” will leave its mark on your days. It’s that unbelievably portly elephant in the room that you just can’t ignore.

Here at Oneupweb, marketing is our year-round March Madness and your business is our Final 4 team. Whether you are the #16 seed Coastal Carolina Chanticleers or the #1 seed Duke Blue Devils of your respective industry, we offer something to lead you to victory. With over thirteen years of experience in the digital marketing industry, we have been here from the beginning. We are the savvy veteran that knows all the moves and have a bag full of tricks. To us, the bracket is blank and we determine the outcomes of games.

Oneupweb can help create the atmosphere and get the buzz in the air about your business without all the uncertainty. How? We have expert coaches that know how to scout the competition along with an amazing team to carry out the game plan.

We have the offensive firepower to run up the score with our Creative, PPC and SEO teams that will maximize your profits. We also have the defensive toughness with our Digital PR and marketing teams to protect your investments.

If it’s brand recognition you want, we have an extremely talented Social Media team that can build the awareness you need to succeed. And, of course, we are constantly developing new ways to hit the ceiling of your businesses potential and ultimately break through to take your business to the next level.

Contact us today to learn more about our services and take the first step to becoming a champion—or at least in the field of 64.

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Feb
25th

Oneupweb : Seems Like Only Yesterday

Posted by Anne on February 25, 2010 at 11:53 am

22510_2010vancouverThe 2010 Winter Olympics in Vancouver have been exciting thus far. Most of us who watch the Olympics know the outcome of the games in real-time due to immediate internet access, social chatter and free live videos of the Olympics online. With the USA leading with 28 medals and Germany a close second with 24, we anxiously follow stats of Bode Miller and the story surrounding Joanne Rochette of Canada, whose mother passed away days before her performance. We listen to athletes’ personal stories and struggles that eventually led them to the 2010 Winter Olympics.

Some of us recall that miracle during the 1980 Winter Olympics in Lake Placid, New York, when the USA Men’s Hockey Team was labeled the underdog (the Russians were the expected winners). It was to be an easy win for the Soviet Union, a “walk in the park.” The US team was comprised of rookies that had been recruited from colleges around the country, with the average age being only 22. On the other hand, the Russians had recruited their best, world class players. But we were fighters and never gave up, and it was truly a miracle during those final moments before the win. How do I know this? I was there.

The date was February 22, 1980. I watched and celebrated the USA Men’s Hockey Team win in a small tavern located at the base of the Adirondack Mountains called the Tijuana Jail. And the celebration lasted all night long.

I had arrived in Lake Placid a few days prior to the event with immediate plans to attend the opening ceremonies and some other Olympic events. But due to the New York Transit Strike that week, battling for a seat on the bus became an Olympic event in and of itself. However, all was forgotten as athletes from around the world paraded through the stadium proud to represent their country in the Olympics. Anticipation was in the air; it was most impressive. The torch was lit and the games began.

We were surrounded by people from around the globe, and at that moment, feelings of true unity captured my spirit.

There were over 1,100 athletes from 37 countries that participated in the 1980 Winter Games that year. In addition to winning a gold medal in hockey, we celebrated a win by 21-year-old, five-time gold medal winner, Eric Heiden. And Heiden’s sweep of the men’s speed skating events has never been duplicated. (I was fortunate enough to see this guy during his practice runs, and his speed and the strength of his upper thighs made me blush!)

In watching the Olympics this year, unity serves as the theme once again. It is the one time where we celebrate our accomplishments and provide encouragement for our failures. All along the way, athletes suffer severe losses on a personal and Olympic level. But we continue to persevere, knowing that 2014 is just around the corner. And whether in person or online, I plan to be there.

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Feb
23rd

Oneupweb : Vancouver 2010 Winter Olympics Get Social

Posted by Adam D on February 23, 2010 at 9:53 am

The 2010 winter Olympic Games have been full of exciting ups and downs. From Shaun White’s snowboard run for the gold, to the interesting outfits of male figure skater Johnny Weir to Apolo Ohno’s near crash with the Chinese, there have been plenty of exciting moments for fans to dig into. And this year, the Olympics have become more integrated with social media than ever before, resulting in the creation of some pretty cool new social tools.

Meet the Olympic Pulse.

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Here you’ll find many different ways to stay updated on all things “Vancouver 2010″. You can view the “Tweet Sheet”, where tweets from athletes and NBCOlympics.com are posted.

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Or you can try something a little more abstract like the Olympic Tracker. This neat tool uses images of a topic to sort tweets by popularity. The larger the image is, the more tweets it has received. You can also choose the time period you want to view. So you can view popular topics by adjusting the slider on the right side.

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You can also see what’s being dug up on the Olympic Games from Digg.com, embed a widget into your social profile or use RSS to get your proverbial IV drip of “Vancouver 2010″ if you prefer. There are also some pretty slick photo and video interfaces where you can view celebrity sighting photos at the games and receive email and mobile alerts.

You can also just use Vancouver Olympic Games official Twitter and Facebook pages to keep up with the games. Are you an Olympic enthusiast? If so, let us know how you like to use social media for the 2010 Olympic Games!

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Feb
9th

Oneupweb : Apple Is Destroying The Way We Do Business: A Love Story

Posted by Paul on February 9, 2010 at 2:30 pm

2910_butterballI remember a time back in college, back when the internet was in its infancy, there was an ad on TV for Butterball turkey.  And at the end of that commercial they showed this newfangled thing called a URL. I remember thinking to myself, “Now why the heck does a poultry company need a web site? That’s just pointless.” Only now can I look back and see just how wrong I was and how right Butterball was: if you are a business, you need a website. Period, paragraph, end of statement.

Since the explosion of the internet, having an online presence is no longer something that you get around to, or even an option. It’s a must-have.

Jump ahead to 2006. A little website called Twitter is released into the wild, allowing people to send out 140 character updates into the ether, freely available for anyone who wants to listen. Once again, I found myself thinking, “140 characters? I guess it’s a neat concept, but it’ll never take off. That’s not enough space to say anything of substance.” Nostradamus, I am not. With tens of millions of users, Twitter has emerged as a juggernaut that shows no signs of slowing.

Fast forward to now—everyone has a website, your grandmother’s on Twitter and you can’t swing a dead cat without hitting someone who owns a “smartphone”. And what’s the number one “gotta have” smartphone out there? You guessed it, Apple’s iPhone. Released in 2007, and with over one hundred thousand apps available to download and over two billion (yes, with a “b) downloads and counting, Apple is forcing companies to once again reconsider how they do business.  It’s no longer enough to have a website, heavens no. To be truly successful in this Web 2.0 world, one must have a social media presence, mobile-optimized sites and yes, even an iPhone app.

Luckily, all of these are things that we fine folks over at Oneupweb can help out with. Whether you need your Facebook fixed, your Twitter tweaked or your main site mobile-phone-ified, give us a call at 877.568.7477 and find out what we can do for you.

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Jan
26th

Social Media Site Traffic Increases 82% Worldwide

Posted by Keirsun on January 26, 2010 at 10:36 am

Wondering if marketing via social networks is worth your company’s time? New stats from Nielsen should help you answer that question.

According to Nielsen’s recently released research data, consumers worldwide spent more than 5 ½ hours on social networking sites in December 2009. That’s up from a little more than 3 hours in December 2008, and 2 hours and 10 minutes in December 2007.

So according to Nielsen, time spent on social networking sites by people around the world has increased 82% in just one year. In addition, overall traffic to social networking sites has significantly spiked as well.

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But wait, there’s more!

Nielsen says Facebook captured 67% of the global social media audience last month, with 206.9 million unique visitors. In the United States specifically, Facebook towered over its peers on the list of most visited social networking sites.

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Similar to the data for global users, U.S. users are also spending much more time on their favorite social networks:

People in the U.S. continue to spend more time on social networking and blog sites as well, with total minutes increasing 210% year-over-year and the average time per person increasing 143% year-over-year in December 2009. Year-over-year growth in average time spent by U.S. users, for both Facebook and Twitter.com, outpaced the overall growth for the category, increasing 200% and 368%, respectively.

Interesting Stat: Australians top the list of most time spent on social media sites, spending an average of almost 7 hours in December. (That’s a lot of G’day, Mates!)

For some reason, I don’t question Nielsen stats as much as I do stats from other research companies—probably because of the company’s history of measuring broadcast media audiences. But if, like me, you’re interested in how Nielsen acquires its data, you can learn more about it here.

This Nielsen data helps paint the picture of what we see happening online: social networks are becoming the user’s window to the Internet. Social networks are providing the content, information, recommendations and engagement that online audiences want and need.

Still wondering if your company should engage customers via social media? We can help. Check out Oneupweb’s Social Media Marketing Services to get a better idea of what we do, in addition to where we like to be social, too.

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