Dec
7th

Human Impact

Posted by Doug on December 7, 2009 at 1:55 pm

impact ( ı̆mˊpăktˊ) n. 1. The striking of one body against another; a collision. 2. The effect of one thing upon another. – tr. v. ( ı̆m-păktˊ) impacted, -pacting, -pacts. To pack firmly together.

(Morris, William, ed., The American Heritage Dictionary of the English Language, 1973)

My son asked me last night, in the course of homework studies, “What are some human impacts?” Being old-school myself, I replied, “Do you mean things that affect humans?” Turns out he meant “the effects [on the environment] caused by humans.” I couldn’t help musing on the evolution of the word “impact” in recent decades – especially as a verb; today’s common usage bears no resemblance to the above ancient definition current when I graduated from high school. My guess is that people got tired of confusing “effect” (the noun: result) and “affect” (the verb: to influence), and picked a convenient substitute to use in both instances. Nevermind the fundamental difference in meaning,which is nowadays, totally obscured.

Sure enough, Google knew what my son meant immediately. He typed in “human impacts,” and the very first hit was a gravely illustrated list of things despoiled by careless human beings. Nevermind that many of the common “impacts” of human beings include such things as beautiful parks, impressive city skylines, and transportation networks that allow (not-so-careless, we wish) people to experience these man-made wonders, as well as the even more impressive natural ones.

I don’t need to point out the defects. I should acknowledge pain without promoting either panic or despair. I can admire the human beings who respond to sickness, or poverty, or waste, or injustice with a passion to overcome it.

Eruption by spettacolopuro on Flickr

So how do we promote positive impacts above the (admittedly ubiquitous) negative ones? How do we hear the symphony above the roar of increasing background noise? How do we appreciate the magnificent panoramic view in spite of the smaller pockets of disease or devastation?

I’m glad you asked, because at Oneupweb that’s what we help to accomplish. Take a look with me at some of the major categories on our Services Laundry List:

Bring your positive impact to the seekers out there.

  • Search Marketing
  • Online Media Planning

The impact of your message should be attractive.

  • Creative
  • Digital PR

Positive impact is multiplied by sharing.

  • Social Media

Stay ahead of the pack for long-lasting impact.

  • Research, Training and Consultation
  • Tracking and Analytics

Yes, (way back in ancient history) when I was in high school, I lived in Colorado Springs with a daily view of Pike’s Peak and the front range of the Rocky Mountains that would take your breath away. True, you couldn’t help noticing the terrible scar on the near face of that mountain range, due to past strip-mining activities. But I could never make myself believe that the scar spoils everything. How about you?

Image Credit: Eruption by spettacolopuro

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Mar
30th

Monday Funday

Posted by Anne on March 30, 2009 at 12:13 pm

It’s Monday morning. Settling in for my morning routine with that first sip of java still resonating in my mouth, I turn on my faithful Dell companion. With Outlook still booting, I stand ready to read any new messages that may have arrived in my Inbox overnight. Suddenly, I hear a firm knock at my door and a face appears. It’s a somewhat familiar face. My brain’s database begins its search, and it completes and finds the word: Harmony. She’s the newbie that started last week. Now I wouldn’t call myself a “morning” glory – more like a prickly cactus before its first drink of water. Or in my case, a hefty dose of caffeine. My head turns towards the voice; I have managed to open one eye to greet my visitor.

Audible sounds emit from her mouth, “Do you have a minute?” But before I am able to respond, she begins her quest.

“I was reviewing our Standard Operating Procedures and noticed that we don’t have a formal wellness program here. Well, I have a friend who does yoga who, I know, would be willing to come in for free and show us a few yoga postures to anyone who is interested. I could call her tonight and ask her if she’d instruct us during lunch period or afternoon break three to five times a week. Don’t you think it’s a great idea? And guess what? She lives right around the corner! Like I said, I can call her tonight, leave her a message and have her stop by tomorrow morning to talk to the rest of the employees in the company. I know there’ll be a lot of interest. Why don’t you send an email out to everyone by noon today?”

She stops only long enough to inhale, but doesn’t wait for my reply. I look like a deer in headlights waiting for the car to stop, but it doesn’t.

“And what about extending our summer hours to all year long? I’ve been talking to a few people and they love the idea, especially those of us who don’t have kids. That way, we can stay out late on Thursday night and not have to worry about getting to work on time Friday morning. And for those who do have kids, being able to be with your kid every Friday morning would be cool, don’t you think? Or in your case, grandkids! Oh, and one more thing. Do you think we could have a day where my friends could see where I work, like an open house?”

There is silence. Her eyes look around my office, on my desk, out the window and then at me, we exchange a look. She questions me. “Why are you looking at me like that, are you okay?” I am thinking, it must be 5:00 p.m. – I am exhausted.

033009_millennialcartoon.png

The millennials have arrived. They are children of the baby boomers, born between 1982 and 2000, who seek a workplace full of open communication, a fair exchange of ideas and full-blown collaboration. And they want to be heard in the workplace. Now, believe me, I don’t think that’s a bad thing. In fact, I understand the whys:

1. They are confident because they were raised by parents who believed in the importance of self-esteem. They stand ready to overcome obstacles and climb the seven summits. As children, the dinner table was the place where ideas were shared and fostered; they were praised for each insightful thought.

2. They are goal oriented. They are not as concerned with moving vertically as much as they are horizontally. They want to expand their skills, not necessarily their titles. Why? Because they watched their parents lose their jobs without a Plan B. They will make every effort to make sure that doesn’t happen to them. And that company loyalty stuff, it’s an oxymoron.

3. They are hopeful. They believe in the future and want to play an important role in shaping a company’s vision. They’ve heard of companies that have pinball machines, volleyball and badminton courts and those that pay your way through college.

4. They like being with their friends, people they click with. That’s why they become friends with their coworkers; they are one in the same.

With parents who have been nicknamed the “helicopter generation,” they hover over their millennial children guiding them as if they were toddlers taking their first few steps. And if allowed, these same parents would volunteer to be their child’s advocate to answer those tough questions during a job interview! From one who is part of the recruiting process, I received a phone call from a mother who demanded to know why her son was not hired for a job. The mother was devastated, the candidate was not.

It’s obvious that both the millennials and their parents are all about staying connected. With appendages as cell phones, millennials text message family and friends. I have heard that more millennials can live without the television, but not their computer. Their new verb is tweeting – it’s how they keep in touch with their tweeples. And don’t forget Google. It’s where they find answers to their questions. MySpace, Facebook and Twitter (just to name a few) expand their network around the world. It has simply united the generation, not just in the U.S. but globally.

As of May 2008, there were 850 networking sites that call themselves social networks. Predictions are that within a year, there will be as many as 250,000. This creates an overwhelming opportunity for marketers. They must discover creative ways in which to communicate with the members of these sites which not only include millennials, they include traditionalists, baby boomers and Generation Xs. And it will impact not only marketers, but the workplace. Companies will need to understand the members as well. We have to learn how to network and communicate effectively, finding out what makes each generation tick.

According to an article printed in Twin Cities Business in June 2006, the millennials are 76 million strong. They are the fastest-growing segment of the workforce with an increase from 14% to 21% over the past four years. That’s nearly 32 million workers in the United States, and all of the indicators predict that there are more to come.

I attended a lecture last month that focused on generational issues in the workplace with motivational speaker David Stillman. His hilarious presentation focused on how to bring different generations together to create a successful and unified business. Our company sponsored a table at the event and invited a few high school business students to join us. It was obvious that the students found it entertaining ,but at the same time, insightful. They had a personal connection – they are the millennials!

But for me, it was one of those “aha” moments which helped me not only understand the differences between each generation, but the whys. It all made perfect sense. Leaving this lecture, I was a different person than when I had arrived. But don’t take my word for it, read it for yourself. It will help you understand your co-workers, your family and yourself. And it’s only a click away.

Image: ClassesandCareers.com

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Oct
6th

Value In, Value Out!

Posted by Doug on October 6, 2008 at 9:32 am

I recently joined the Oneupweb team as a software developer. Now computers are widely associated with the principle, “Garbage In, Garbage Out” (GIGO), and it certainly applies. The biggest part of my job is to make sure that when the good stuff gets put in, good stuff comes out. Get the process (computer program, in my case) working efficiently and correctly.

GIGOSometimes though, we have to ask, with such a good process, why aren’t the results as good as we expect? GIGO directs us to look at what goes in.

This last week I was pondering, as I’m sure many of you were, why, with the greatest political system in existence and the excellence of our average citizens, we are seemingly unable to meet the challenge of an impending world-wide financial crisis?

We have decisions to make, and not much time to make them. We have a proposal on the table, and no consensus whether it’s a good one. We can’t rest on the “my political party is right!” principle, because both parties are divided.

Making good decisions. It requires good information. What are the fundamentals of our economy? What is at risk? Who will suffer? How did we get here? Is there a way back, or a way forward? We question more and more; the trouble is not lack of information, but too much. Which is just garbage and which has value? The places we look for reliability, integrity, accuracy are critical.

I went to one of my trustworthy sources on the web, THOMAS, by the Library of Congress. Others were, too, because there’s the link on the home page to the text of the bill I was looking for. Now I can find out what the politicians and the news media might not be telling me.

For example, observe two new government bureaucracies in the making (one permanent!), not to mention a Congressional Oversight Panel. We all know about the $700 billion. What I didn’t know was about how to get the first and second half ($350 B each) of that authorization. The President and Secretary have ready enough access to the first, but wait until they request the second half. That “Fast Track” process is a recipe for political partisanship out of your worst nightmares. And there is a lot of other interesting language there. Buying “troubled assets” according to “the purposes of this Act.” Insurance according to “actuarial principles.”

Enough said about that. Some powerful processes we don’t control, we can only use. Use wisely, get value; unwisely, get garbage. We had better know how to use those things we are given to control. Knowledge helps us to effectively use even what we don’t control directly. I hope accurate knowledge of this bill will help me to guide my Senators and Representatives, and my neighbors, in doing the right thing for the country.

Good information is vital to making decisions — if it’s “garbage in” the best process won’t yield good results. So why not “Value In, Value Out?” That’s the way it’s supposed to work.

People are looking for your business as a source for the “good stuff,” the right products or services, maybe the right information. And the web is great place for them to connect with you. I’m proud to be part of a company that helps to make that connection.

We put value in (raw data) and get value out (solutions to problems, guidance toward goals) — better decisions.

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Sep
16th

And Now for Something Completely Different from Oneupweb!

Posted by admin on September 16, 2008 at 8:53 am

chihuahuaHello, my inquisitive blog-peruser! You may have arrived here all a-twitter at the prospect of gaining a new day’s supply of search related info, and now you are looking at a noble, kingly pooch.

“But why?” you ask. “Why the change?”

To be frank, my attractive little people-person, my purpose (like my taste in doggie treats) is simple: I am here to introduce you to Oneupweb’s new look.

I have a pedicure in 10, so I’ll have to make this quick.

My first order of business is to discuss the appearance of the site. Yes, we have some Flash in this design, and yes, it is so pretty that you are compelled to lick the screen. However, DO NOT LICK THE SCREEN – just let your eyes do the salivating.

We wanted the site to be light-hearted and fun, with a bit of goofy wit thrown in. It’s something we fear may have gotten lost in all of our service-related awesomeness. We are a fun group who try not to take ourselves too seriously (talking Chihuahua here!). But we do take our work seriously. Things get DONE around here. It’s impressive.

Secondly, I want to spread the word about our diverse service offerings. We’re so much more than just an SEO company! You want your conversion rate to improve? No problem. Need more unique visitors? They’ll have to set up a velvet rope! Analytics your thing? We do that better than dogs nap in sunlight. And trust me—I can nap in sunlight like you wouldn’t believe.

Another part of our evolving stable of services is a mastery of Web 2.0 innovations. We retain a podcasting studio and a plethora of on-site talent. In addition, we have a service that can actually TRACK your podcast to minute details! I think it’s as interesting as getting my teeth brushed, but you may find it exceedingly cool that PodTractor can gauge who is downloading your podcasts, when they’re downloading and much more. And we have bloggers, graphic designers, programmers—basically everyone needed to execute a fully integrated digital marketing campaign and make it irresistible to your peeps.

To boil it all down to brass tacks (whatever that process actually looks like), we are rebranding our company because we are more than the predetermined set of skills we have displayed for the last several years. We have come so far from the days of yore—1996!—when we were a small, skilled startup that specialized in SEO. We hope you recognize our continued evolution and trust us to integrate your online business.

And just one more thing. This is only Phase One of our rebranding efforts. Phase Two? It’s gonna blow your brains out.

Jeeves! Fetch me my collar! It’s pedicure time!

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Aug
17th

Now Hiring Awesome People!

Posted by Anne on August 17, 2007 at 4:21 pm

After two years of working with a leading online marketing company, my hiring tactics have changed dramatically. Prior to working with Oneupweb, my career had primarily been in the insurance industry. It was my naive belief that recruiting insurance professionals would easily be transferred to hiring SEO professionals.

I was so wrong.

Very early, I learned that SEO folks prefer a slanted and off-beat sense of humor.

now hiring.jpgWe don’t really care about dress codes or give much credence to a rigid business hierarchy or fancy titles. Happy employees create better output, which tends to bring more success for everybody involved. Sure, this industry isn’t a good fit for everyone; however, it’s crucial to work with people who have compatible personalities and a reliable work ethic. I believe it’s much easier to take someone with an awesome personality and great initiative and train them in SEO than it is to try training the bad attitude out of someone who may already have an extensive SEO background.

We are a small SEO/SEM firm, so it’s crucial that we all get along with each other, because the alternative of working around a bad apple is not an option. Many of us are transplants from other states, some are locals who have moved away to the big city only to return home for the quieter comforts and the higher quality of life available here.

Because of our diverse backgrounds, after-hours meetings at the local pub or weekend get-togethers are common. We all have unique senses of humor, ambitions, and hobbies; however, it’s the pleasant and complementary personality quirks that really make our company tick. Gossip at the water cooler just doesn’t happen; we all row in the same direction. That’s what works. The end goal is the same: we succeed – everyone succeeds.

What are some of the qualities we look for in hiring SEO folks? Here’s our How to Tell if You’re Awesome list:

* Be able to tough it out, because situations can become difficult or stressful;
* Know how to speak freely and honestly with others;
* Take initiative and know how to keep yourself busy;
* Have good sense of humor;
* Can you write well? You are going to do a lot of it;
* Be passionate about your job, the internet, SEO, and client success;
* Realize that, sometimes, you’ve just got to suck it up and get through some mundane tasks;
* Take possession of your work and be accountable for the struggles as well as the successes;
* Stay up on pop culture, literature, and technology;
* Be genuine.

It’s a tough industry. And while we’re not like the Roadrunner, with Wile E. Coyote chasing us all day, we do have anxious clients who believe in our proven ability to deliver results. As such, it can be hard to find that special someone who can be passionate about search and realize that sometimes, you have to crawl through the mud (keyword research, link building, etc.) for a client, and to uphold the hard-earned reputation of the company.

My goal is to find that someone who really embraces that work ethic, can roll up their sleeves and get down to it, then smile when the results roll in.

If you have thought about working for an SEO firm, and this attitude sounds good to you, please visit Oneupweb and take a peek at our career section. And if you are interested, be sure to include a cover letter. We love cover letters; it makes us want to look at the resume. Unless it’s just a bad cover letter. Nobody likes that. (That’s a joke, see? Well sort of a joke anyway. I mean, nobody really likes a bad cover letter. See, there’s another one.)

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