Bad economies force marketers to become smarter about how and when they reach buyers.
When gas prices reached historic highs this year, forcing many to park their car in favor of a bicycle, a good marketer found a way to reach that bike riding crowd. So instead of a billboard parked on a highway these bikers were never going to see, a smart marketer targeted bikers who were at home searching online for a cushier seat.
The moral of the story is people are shopping online and the economy is reinforcing that behavior. This online shopping trend will continue well past this holiday season.
At Oneupweb, we realize the timing of a campaign can largely impact marketing goals. That’s why we’ve released a study of 2007 Holiday Online Retail Buying Trends.
This study examines online consumer shopping habits to help retailers know when holiday shoppers are going online. Are online holiday sales highest on Black Friday or Cyber Monday? Or neither day? We’ll tell you.
Download our white paper to learn how to maximize online earnings this holiday season.
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