It’s a graphic designer’s dirty little secret. A plethora of images of anything you can think of, all for free! That’s right, good old Google Image Search. Well, if you’re thinking of pulling an image from some random site via Google images, think again my friend. Though it is a useful resource, just because an image appears in a Google image search does not make it free for the taking.

According to Google:
The images identified by the Google Image Search service may be protected by copyrights. Although you can locate and access the images through our service, we cannot grant you any rights to use them for any purpose other than viewing them on the web. Accordingly, if you would like to use any images you have found through our service, we advise you to contact the site owner to obtain the requisite permissions.
In other words, the original creators of the images own the copyrights. When you click on an image and are redirected to their website, it will hopefully provide more information on the image’s copyright (or the lack thereof). Specifically, look for a copyright statement somewhere (usually on the bottom) or a Terms of Use section.
Images published in the U.S. are automatically copyrighted by their owners, even if they do not explicitly carry a copyright warning. Therefore, you may not reproduce copyright images without their owner’s permission, except in fair use cases, or you could risk running into a lawyer’s warnings, cease-and-desist letters, and copyright suits.
Recently in Germany, Google has learned that there is “kein fairer gebrauch” or “no fair use”. The internet search giant lost two German copyright decisions, as the courts ruled that the thumbnail images that appear in Google Image Search violate German copyright law. The company said in an email that it believes “that services like Google Image Search are entirely legal and provide great value and critical information to Internet users.” “Today’s decision is very bad for Internet users in Germany,” Google added.
What does this mean for U.S. citizens who use Google Images? Nothing different yet, but many sources say this will most likely start a chain reaction and could possibly spread to the U.S.
There are millions of pictures on the internet, and the odds are pretty good that no one will care if you use one for non-commercial purposes (like a personal blog). If someone does end up caring, they will most likely ask you nicely to take it down before taking any kind of legal action… hopefully.
For more information about copyright as it stands in the United States, be sure to check out: Copyright.gov
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The line between legal and illegal is getting more blur in the world of online
We operate a medical website that has a number of case specific images. Students will often contact us by email to use the images. Our policy is that we allow use of the image as long as (a) the source is cited and (b) there’s no income produced by use of the image.
One of the problems that we’ve encountered is that illegal use of our images results in duplicate content. Duplicate content is often perceived by search bots as an attempt to influence search. So our greatest challenge with folks ripping off our images is simply a matter of trying to preserve our site’s integrity in the eyes of Google.
I wonder what are they doing to protect the images?! Disable right click and save???
Disabling right click can be overcome by some browsers, so this might not be the best trick.
I am a photographer and run a photo agency. I would recommend that you do not tell people that “the odds are pretty good that no one will care if you use one for non-commercial purposes” because you are setting up unsuspecting users for a great deal of potential trouble. You should consider all images copyrighted and not use them for anything without specific permission, whether commercial or non-commercial.
A single picture shows up multiple times in Google so I suspect most people are borrowing them.
The gap between what is legal and what is illegal is very wide as far as online images concern. How you are going to re-enforce it?
I hope this doesn’t get to thee US. Banning image search on google will not be good.
This problem really exists. And it is really hard to protect your work from stealing. As a photographer, I try to protect my images and read all available information. Of course, I found a lot of books about this problems at the files search engine http://rapid4me.com , but it is not enough and I often need some legal advice.
It’s tough situatuation. The only advice I can give is to have your web developer disable the “right click and save” option, DO NOT use High Resolution or even large 72dpi images on your website and lastly, watermark your images.
Thanks for all your comments!