It’s been 4 months since Google announced it would sell Performics, a search engine marketing company that Google acquired during its purchase of DoubleClick.
Now, Google is ready to walk away with sales receipt in hand.
Google has announced that Performics will be sold to Publicis Groupe. Based in Paris, France, Publicis is the world’s fourth largest communications group (according to its website).
According to the press release, “The acquisition of Performics will enrich Publicis Groupe’s strong search capabilities and strengthen the offering of the VivaKi Nerve Center, a new strategic entity launched by the Groupe last June.“
When Google first acquired Performics, the search engine took a lot of heat from the search community over the somewhat obvious conflict of interest in owning a search marketing company.
The Performics sale is expected to close later this year.
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