Local Search Strategies for Franchisors - New Oneupweb White Paper

Posted by amy on June 25, 2008 at 10:46 AM

The best marketers are able to balance the concerns and considerations of a whole company—finance, sales, development, IT—in every decision they make. And that can be a lot of people to please. But imagine if you added to that hundreds or even thousands of other entire companies, all with their own budgets, sales and other business areas to keep in mind.

Every franchisor understands that difficult balance and knows exactly what it's like to manage the goals and limitations of their franchisees along with those of the franchise itself. Is there a marketing strategy that can keep that many people, and that many budgets, happy and offer a good return?

Oneupweb's new white paper, Local Search Solutions for Franchisors, details the strategies and tactics of local search that can help solve this dilemma for franchisors—large and small—and offers tips and ideas that any online marketer can use to get started with local search right now.

Faced with the challenges of a rapidly changing economy, franchisors need to adapt to industry changes to stay competitive. Within this white paper we've broken down local search to fit a franchisor's unique business structure and marketing objectives, offering local search strategies for both natural and paid search marketing.

Franchisors will get answers to critical questions about local search, such as:

How can franchisors use local SEO to streamline the sales process and make sure they're found where qualified leads are looking?

How can franchisors advertise to consumers and give franchisees a positive, equitable return on their marketing investment?

How can franchisors show franchisees tangible evidence of a return on their marketing investment and track leads for potential franchisees through the long qualification process that often begins online and concludes offline?

Not only can you learn how to get started with local search right now, we've also highlighted how a professional online marketing partner can take your local search to the next level—showing you the big picture and big return that local search has to offer. Also, see how some of the world's top franchises are using local search, and where they are falling short, with our evaluation of the top franchises from Entrepreneur's 2008 Franchise 500®.

Discover how local search is an ideal match for the complex marketing objectives and current challenges facing franchisors in any industry. Whether you're a franchisor or online marketer in any industry, the strategies and benefits of local search in Local Search Solutions for Franchisors will help you get started with local search and start seeing results.

Tags
Local Search
Franchise
Oneupweb

Category
Search Marketing

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