The Eyes Tell It All - Oneupweb's Eye Tracking Survival Guide

Posted by maureen on February 12, 2008 at 08:30 AM

You want to build or redesign a website. So you hire a website designer and spend countless hours talking about the correct wording, colors, links, navigation style and endless other elements. Finally, the day arrives when everything is complete, and you launch the site.

But is it accomplishing what you want? Are people seeing what you want them to when they first enter your site? Are they focusing on the items you feel are the most important? And are they clicking where you want them to click?

At Oneupweb, we recently began offering a service that can actually answer all of these questions and more - Eye Tracking. It allows us to observe the physiological movements of the human eye, analyze the psychological implications of those movements, and make adjustments to website design, usability and site features accordingly.

In other words, you can literally look at your website through the eyes of your typical visitor and see exactly what they see. And then you can use this information to refine and create the best website possible. And it doesn't just end with websites. Eye Tracking can be used with other forms of communication, including landing pages, ads, email, video, graphics and print ads.

I, for one, can't wait to see what it can do for Public Relations. I'm curious to know if I'm putting out the best release possible - one that garners the attention I want and inspires writers and editors to contact me and/or write a story. Do I have the important information where they are most likely to look? And what about images - Where is the best spot to place them in a release? Eye Tracking can tell me this, and more.

But how, exactly, does it work? Download our new Eye Tracking Survival Guide to find out. We created this guide as a starting place to explain Eye Tracking and define the terminology you'll need to know about.

Tags
Eye Tracking
Usability
Oneupweb

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