Oneupweb Launches new Paid Search Survival Guide

Posted by alex on February 21, 2008 at 08:51 AM

Being a Natural Project Manager, I don't typically dabble too much into the world of pay-per-click or paid search campaigns unless it's to consult with a fellow PPC manager on a shared client. When I do feel the need to broaden my knowledge of PPC, and get hip with the lingo, however, my first informational resource is the new
Paid Search Survival Guide from Oneupweb which launched Feb. 20th, 2008.

The guide was created to help online marketers become more familiar with the language and the real "need to know" information before starting a PPC campaign. It also offers marketers tips for their paid search program and includes common terms used by Google Adwords-branded PPC programs as well as the other leading programs. It even includes different tools marketers should understand when venturing into paid search territory.

The Paid Search Survival Guide provides the straight up facts regarding advertising outlets, your audience, the investment, and most importantly, the results. Marketers can also learn how a paid search program can help improve lead generation, obtain higher customer volume, improve conversion rates and bolster brand recognition. With so much information to learn before even beginning a paid search program, the Oneupweb Paid Search Survival Guide is a wealth of PPC knowledge.

The Paid Search Survival Guide can be your resource to jump start or gain knowledge about starting and maintaining a solid paid search campaign. Combine that with natural search engine optimization (SEO), (now what kind of natural project manager would I be if I didn't even mention natural optimization), and you are on your way into the world of landing pages and click through rates, and yes, thanks to the Guide, I know what I am talking about!

Download a free copy of the Paid Search Survival Guide at Oneupweb.com.

Tags
PPC
Paid Search Survival Guide
Oneupweb

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