Three points.

1)I’ve heard it’s Gene Simmons, not Richard Simmons. Now, the word is that it’s back to Richard Simmons.

2) You’re assuming that these advertisers should use Search instead of advertising during the Super Bowl. I disagree.

Instead, I think they should be spending less on TV for the rest of the year and use that on search.

3) You can catch great Super Bowl commercials from the past all week on Firebrand.com (http://www.firebrand.com ). It’s also on cable via the ION network. They’re celebrating “The Road to Firebrand Monday”. So, next Monday, you can see all of the Big Game’s ads from the day before.