I Am Blogorati (And So Can You!)

Posted by maureen on December 06, 2007 at 01:09 PM

Let's consider the facts: 8 out of every 10 Americans know what a blog is. I am one of those 8. This is evidenced by the fact that I am writing a blog "post" for this "biz blog". It's also a "collaborative blog". And by writing this post, I have become an official "blogger".

If this all sounds a little "Web 2.0" for you, don't worry. I am Blogorati (And So Can You!). Simply download Oneupweb's Blogging Survival Guide.

Despite the "title" of this blog post, the guide in no way has anything to do with Stephen Colbert. But it is chock-full of great lingo that you can throw out at parties to impress acquaintances.

Try the term "folkmind". Take a moment to let the power of that word sink in. Then you can explain to your mystified counterparts (coincidentally, the same ones that have not downloaded the Blogging Survival Guide) that you are simply referring to the virtual mind of humanity. Respect - Yours.

Your knowledge of the "blogosphere" can also reap benefits that extend beyond cocktail hour. Blogging is empowerment on the web - a chance to hear and be heard. In fact, 40% of Americans have visited a blog, as referenced in the Blogging Survival Guide. This is a lot of people.

If you start a blog, some of these people may even visit your site and read what you have written. But they will want to read really good, straightforward writing, as you are doing now. So it is important to understand blogging, its elements and its terminology. The Blogging Survival Guide can help you do all of this. Download it now. Did I mention that it's free?

If you don't have a plan for your blog and aren't open and honest, some people may accuse you of writing a "flog". These people are not nice. They require many "flames". But be careful, because you may start a "flame war". According to the Blogging Survival Guide, this would be bad. Instead, you should properly integrate blogging into your marketing mix. And you can do this by strategically combining marketing, public relations, crisis management and more into this one tool - your blog. The Blogging Survival Guide can teach you how.

So in summation, Blogging Survival Guide - Good. Baby Carrots - Bad. See you in the "blogosphere".