comScore Reports 61 Billion Searches in August
Posted by duncan on October 11, 2007 at 09:42 AM
Today I want to thank comScore (via CNNMoney.com) for posting some incredible looking numbers regarding search activities on the Internet. I invite you to take a moment to head over to the article I read for more insight into comScore's methodology: 61 Billion Searches Conducted Worldwide in August.
You just have to be impressed by some of these numbers. I mean wow. There were at least 61,000,000,000 searches in one month! That's a lot of zeros.
Clearly people are relying more and more on the Internet to help guide them to everything from health information, to finding new friends, to finding old car parts, and almost anything else you can think of.
I wasn't too surprised to see the Latin America audience conducted the most searches per searcher in August. I had recently talked with a business colleague who lives in Belize. He was going on and on about how reliant he and his family are on online shopping. They simply can't buy a large variety of things locally.
According to the comScore report there were 206,278,000 unique North American searchers in August. We North Americans accounted for an average of about 77 searches per month. This number seems low to me. I noticed that the study did not include traffic from public computers such as Internet cafes or access from mobile phones. Surely these sectors add many more searches.
Driving to work today I listened to a National Public Radio piece on how many people are going online to find health information. You can read or listen to that story by going to NPR - Searching Online for Healthcare Information.
Given the numbers, search marketers can rest assured there is a need for their services. The traffic is out there and the best advertisers will find a way to cut through the clutter.
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Analytics
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Posted on October 11, 2007 03:02 PM
Duncan, I think something worth mentioning about the relatively low number of searches per searcher in North America might be because people may be finding what they think they need at the top of the SERPs. If these are brand-based searches, they may well be. If they are not brand-based searches, this is one more strong reason why companies need to be as close to the top of the SERPs as possible. They may not get the benefit of another search.