Comments on: Is Podcasting Still the Next Big Thing? http://www.straightupsearch.com/archives/2006/11/is_podcasting_s.html Just as the name implies, this is unfiltered digital marketing talk delivered straight from the staff at Oneupweb. Thu, 29 Jul 2010 12:01:48 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Geoff http://www.straightupsearch.com/archives/2006/11/is_podcasting_s.html/comment-page-1#comment-600 Geoff Fri, 01 Dec 2006 11:58:00 +0000 http://dev.straightupsearch.com/archives/2006/11/is-podcasting-still-the-next-big-thing.html#comment-600 <p>I agree with RD. Too many people/organizations who shun podcasting are doing so because they are looking at it from a current content perspective and not as a technology that can deliver content--whatever content they choose.</p> <p>With the boom of video iPods that is sure to come this holiday season, I anticipate that vcasting, in addition to podcasting, will emerge as unavoidable avenues for businesses who wish to contact their consumers, especially Gen Y and Gen X consumers.</p> I agree with RD. Too many people/organizations who shun podcasting are doing so because they are looking at it from a current content perspective and not as a technology that can deliver content–whatever content they choose.

With the boom of video iPods that is sure to come this holiday season, I anticipate that vcasting, in addition to podcasting, will emerge as unavoidable avenues for businesses who wish to contact their consumers, especially Gen Y and Gen X consumers.

]]> By: Tim 'Gonzo' Gordon http://www.straightupsearch.com/archives/2006/11/is_podcasting_s.html/comment-page-1#comment-599 Tim 'Gonzo' Gordon Thu, 30 Nov 2006 19:13:00 +0000 http://dev.straightupsearch.com/archives/2006/11/is-podcasting-still-the-next-big-thing.html#comment-599 <p>Podcasting is incredibly useful for so many different reasons,<br /> not the least of which is entertainment. and information. There's<br /> education, training, keeping in touch with distributors,<br /> spreading your personal (or company's) message, branding, and<br /> more. I agree with RD that podcasting is a method of distribution<br /> - and it's one that is causing a significant shift. We're now<br /> being trained that not only can we time-shift, but we can<br /> location-shift our listening (or viewing) habits. To the<br /> mainstream who have heard of a podcast, it's not just audio -<br /> it's video, too.</p> <p>Those who don't think podcasting is significant or call it a fad<br /> probably just got their first DVD player because hey, everyone's<br /> got one now. (DVD was the fastes-adopted consumer item in<br /> history). Ah, well, there's one or two in every crowd!</p> Podcasting is incredibly useful for so many different reasons,
not the least of which is entertainment. and information. There’s
education, training, keeping in touch with distributors,
spreading your personal (or company’s) message, branding, and
more. I agree with RD that podcasting is a method of distribution
- and it’s one that is causing a significant shift. We’re now
being trained that not only can we time-shift, but we can
location-shift our listening (or viewing) habits. To the
mainstream who have heard of a podcast, it’s not just audio -
it’s video, too.

Those who don’t think podcasting is significant or call it a fad
probably just got their first DVD player because hey, everyone’s
got one now. (DVD was the fastes-adopted consumer item in
history). Ah, well, there’s one or two in every crowd!

]]> By: RD http://www.straightupsearch.com/archives/2006/11/is_podcasting_s.html/comment-page-1#comment-598 RD Thu, 30 Nov 2006 10:11:00 +0000 http://dev.straightupsearch.com/archives/2006/11/is-podcasting-still-the-next-big-thing.html#comment-598 <p>I have always felt an "all band" philosophy the best approach. Produce the best program and distribute as widely as possible. Use everything you can to get the program listened to. Podcast is another distribution technique not a genre of program.</p> I have always felt an “all band” philosophy the best approach. Produce the best program and distribute as widely as possible. Use everything you can to get the program listened to. Podcast is another distribution technique not a genre of program.

]]> By: Adam Bickle http://www.straightupsearch.com/archives/2006/11/is_podcasting_s.html/comment-page-1#comment-597 Adam Bickle Thu, 30 Nov 2006 00:50:00 +0000 http://dev.straightupsearch.com/archives/2006/11/is-podcasting-still-the-next-big-thing.html#comment-597 <p>I totally agree on your point of targeted traffic. Seems like a great bang for the buck. Will podcasting fizzle? I don't believe so. It will continue to flourish. I see a huge marketing opportunity when mobile smart phones are used to listen to dynamic podcasts embedded with code. You're hearing about widgets on your treo or crackberry and the link for the site with a marketing message appears on your phone.</p> I totally agree on your point of targeted traffic. Seems like a great bang for the buck. Will podcasting fizzle? I don’t believe so. It will continue to flourish. I see a huge marketing opportunity when mobile smart phones are used to listen to dynamic podcasts embedded with code. You’re hearing about widgets on your treo or crackberry and the link for the site with a marketing message appears on your phone.

]]>