Straight Up Site of Interest - Podcast Production & Tracking
Posted by keirsun on August 07, 2006 at 04:19 PM
It's time once again for our Straight Up Site of Interest. This monthly post focuses on forward-thinking internet technologies and the websites that preface them. After sharing the view, you'll have another answer to this very important question: "How can I market my website?"
This month's topic: Podcast Production and Tracking
We're doing something today that we haven't done yet with this monthly posting - tooting our own horn.
Straight Up Site of Interest: PodGarden
In our Own Words: "Oneupweb’s podcast services can design, produce, optimize, host and track your online production."
First Impression: Stroll the paths of our PodGarden to become familiar with the basics of podcasting and Oneupweb's podcast services.
Key services include:
- Podcast Production - From copy writing and cover art to the final studio mix, Oneupweb takes a professional, full-service approach to producing podcasts.
- Podcast Optimization - Similar to website optimization, the same principles apply to optimizing podcasts. After all, what good is a podcast that no one listens to?
- Podcast Tracking Services - keep track of how many downloads and
subscribers your podcast has, and see where they came from - a first for the industry
Why is it time to start thinking about podcasting?
In a July 2006 report, Nielsen//NetRatings reported that over 9 million people had recently downloaded an audio podcast, and more than 5 million people recently downloaded a video podcast.
Analysts predict the podcast audience to grow to 50 million in 2010. I have a feeling that number will be larger. And why shouldn't it? We're talking about on-demand audio and video content - the consumer chooses what, when and where they listen to/watch.
And with the "#1 music download store" adding podcasts into its main menu, iTunes has clearly recognized the growing demand for the medium. Have you?
Don't forget to read about July's Straight Up Site of Interest for Online Yellow Pages.
Tags
podcasting
podcast tracking
podcast optimization
Category
Podcasting
Comments (2)
Posted on August 8, 2006 07:36 AM
Elwood - I agree. Hence the "tooting our own horn" reference right at the start. Thanks for the input.
Posted on August 7, 2006 06:17 PM
keirsun -
It's bogus to talk about this "site of interest" without saying that it's another one of your sites.