Jul
31st

Kofi Annan, Hezbollah and Your Internet

Posted by Vern on July 31, 2006 at 10:24 am

Kofi Annan and the UN have their hands full these days. The recent fighting in the Middle East continues to escalate with increasing civilian casualties on both sides. The tragic Sunday (7/30) attack on a Hezbollah missile battery that resulted in dozens of civilian deaths threatens to fuel the fires of war.

Annan, Secretary-General of the United Nations, has been begging both sides to declare a cease fire in the bloody conflict to make it possible to deliver humanitarian aid to the victims of this 20 day old skirmish. Once again the world’s attention, and media reporting, is monopolized by tensions in the Middle East.

The UN has had a presence in Lebanon since 1978 to “confirm Israeli withdrawal from Lebanon, restore the international peace and security, and help the Lebanese Government restore its effective authority in the area” according to the UN website.

Given this mandate, the UN has failed miserably in Lebanon, allowing Hezbollah free reign to invade a sovereign nation and conduct its terrorist offensive against Israel.

But “What does all this have to do with my internet?” you ask.

Last week the U.S. gave up control of the internet to none other than the hapless bureaucrats at the UN – the same UN that turned a blind eye to all those Hezbollah rockets being shipped across the Lebanese border over recent years.

During the last few years, the U.S. non-profit Internet Corporation for Assigned Names and Numbers (ICANN) has been pressured to become a more international body. The argument has been that the internet has grown in importance to the point that no one government should exert control over such an international resource. Today (7/31) Kofi Annan will be officially presented with a UN report on internet governance, outlining the greatly reduced role of ICANN in the future.

It’s expected that ICANN will only retain the role of custodian of the Root Zone File. This is essentially the internet database that lists the names and IP addresses of the DNS servers for all top level domains like .org and .com.

All other issues relating to the internet, such as spam, phishing and other sorts of cybercrime, will be left up to the world’s policemen (or should I say keystone cops) at the UN. When this happens expect any momentum to combat these problems to grind to a halt while the UN representatives meet, debate, study and deliberate.

I’m afraid, as history has shown, that the UN will sit idly by and allow the internet terrorists of the world to arm themselves and launch damaging attacks, while UN officials “study the issues”.

The internet is a global resource too valuable to be governed and regulated by a body whose only accomplishment has been to provide a false sense of security for residents of the world’s trouble spots.

GD Star Rating
loading...

Socialize This Post

If you enjoyed this post, make sure you leave a comment.
Jul
27th

From the Frying Pan to the Buyer

Posted by admin on July 27, 2006 at 4:58 pm

Prior to Oneupweb, I worked for a medium-sized retailer of home-décor products. In addition to brick & mortar, the company mailed several million catalogs annually, and had an extensive offering of products available for purchase online.

As online marketing efforts increased, so too did the online store’s sales figures – that correlation was as natural as flowers in spring. What wasn’t as easy to quantify was the impact of online marketing initiatives on in-store & catalog sales.

This quandary is all too familiar to multi-channel retailers of any size or industry. Just how much of your in-store and catalog revenue can be traced to your online marketing efforts?

I consider myself a rather circumspect shopper. It’s not uncommon for me to scour the internet for user reviews, and garner prices from at least three different retailers before deciding whether or not to buy something as simple as a frying pan. What’s worse is that after all of that online research, I will likely end up buying the item at a store where I can pick it up, hold it in my hands, and generally become one with the pan. I’m a “hands on” kinda guy.

For that buying behavior, I apologize to every retail marketer on Earth.

A couple of excellent ways of tracking online spend-to-call-center sales performance is to incorporate some unique landing pages with specific phone numbers, or Google’s new Click To Call program (beta, of course) which directly connects search engine users with your call-center operators via telephone. These ideas only help to solve a part of the problem. There’s still no easy way to measure the influences of online marketing spending on your in-store sales.

A marketer’s best answer just may be an old solution — research.

Survey customers online and offline, pre and post purchase. Test various rebate & coupon-based incentive programs, then analyze the response data. Obtain panel-based or focus group data to examine customers’ buying behavior. And spend some time with the results.

While individual conversion-level reporting may be the stuff of dreams, employing a more holistic approach to budget analysis is one of the first, and probably the most important steps toward tying brick & mortar revenue to your online marketing budget. It may not catch all my “pan in the hand” purchases, but it should help with your more typical consumer.

GD Star Rating
loading...

Socialize This Post

If you enjoyed this post, make sure you leave a comment.
Jul
26th

Clash of the Titans

Posted by admin on July 26, 2006 at 5:57 pm

Ever wonder what it would be like to be Larry Page or Sergey Brin? You know, Google’s rich and fabulous co-founders that are on a mission to rule the world. That might not be your opinion, but it would be if you ran some of the other internet juggernauts. Some examples include, but are not limited to:

It’s a copy-cat world, and nowhere is that more apparent than on the internet. Just recently, Amazon announced plans to launch an ad-free video download service. This fresh on the heals of both Google and Yahoo having recently launched user content driven video services, ala YouTube.

The real question is how the independent companies will create enough revenue to survive. With shareholder pressure for creating new streams of revenue, the competition will only get tougher for the little guys. YouTube is still privately held, but is continually entering more rounds of VC funding just to cover its bandwidth costs, which were estimated to be closing in on $1 million a month and growing. Because Google and Yahoo can afford that kind of bandwidth costs, it wouldn’t surprise me to see YouTube be acquired in the near future.

Here’s a list of recent mergers, acquisitions and announcements:

  • Google launches Google Talk instant messenger service with VoIP calling capabilities
  • Both Yahoo and Google launch video services
  • eBay buys Skype to add VoIP calling capabilities
  • Yahoo and Google acquire Flickr and Picasa respectively, etc

Now Amazon is offering grid storage web services.

It’s not enough that the top internet juggernauts compete against each other in nearly every arena. Here’s a great example of Google competing against one of its largest AdWords and AdSense advertisers, eBay.

The eBay “Sponsored Link” is as follows:

Miami Spa
Whatever you’re looking for
you can get it on eBay.
www.eBay.com

The Google branded ad is as follows:

Find a Local Spa
Locate spas in your area-
Find it with Google Maps
maps.google.com

I’ll give you one guess whose ad was ranked higher.

Over time, all the major internet players will offer similar, if not the same service. It’ll be a matter of where the user’s allegiance is. It’s enough to make anyone’s head spin. What happened to the day when I used Amazon to buy my book, eBay to resell it, and Google to help me with my French homework?

GD Star Rating
loading...

Socialize This Post

If you enjoyed this post, make sure you leave a comment.
Jul
25th

YouTube Confessions

Posted by admin on July 25, 2006 at 10:26 am

Is it wrong that at night, when I’m alone in my apartment, I’m scouring Popurls.com for the top YouTube posts and searching uncontrollably for Maury Povich’s show on Pickle Phobia?

Maybe not wrong, but definitely weird and probably concerning to my friends and family.

But I’m not the only one who’s into this user-generated video site; a recent USA Today article says YouTube reported 2.5 billion videos were watched in June of this year alone and more than 65,000 videos were uploaded to YouTube, accounting for more than 60 percent of all videos watched online.

YouTube, developed in February 2005, originally specialized in shorter, homemade, comic-like videos created and uploaded by users. But with its recent NBC partnership and banner ads for Disney’s Pirates of the Caribbean: Dead Man’s Chest, YouTube has now entered the marketing mainstream.

Not to mention the search engines, who are paying a little more attention to their own online video platforms. Just last week Yahoo announced it will now store homemade videos on its own site with many features similar to YouTube.

I think the best part of YouTube is its viral marketing abilities. For example, NBC captured an old WB pilot episode all because it demonstrated incredible popularity after it was leaked on YouTube. The pilot, Nobody’s Watching, was cancelled by WB one year ago, but appeared on YouTube with high download numbers. So now NBC is airing six episodes. And let’s not forget NBC’s recent deal to post promo clips from Saturday Night Live and The Tonight Show with Jay Leno.

But there is still the issue of profit for this online, user-generated video world. I highly doubt it will ever be a user-subscription-based model, after it has been free for so long.

But questions remain.

Disney only advertised 24 hours. Who will advertise next?

Is the partnership with TV networks a step in the right direction? Or, a sign that YouTube is going too mainstream?

And what happens when it ceases to be cool? Will the loss of the cool factor indicate a loss of profit opportunities, too?

The future of YouTube may be undetermined, but we must remember a pickle phobia is real, it does exist and it’s serious.

GD Star Rating
loading...

Socialize This Post

If you enjoyed this post, make sure you leave a comment.
Jul
24th

MySpace Movie Marketing

Posted by Chip Rice on July 24, 2006 at 5:22 pm

Over this past weekend I was watching TV when a commercial for the new movie John Tucker Must Die came on. The movie itself does not look like the sort of thing that I would spend my time or money on; I guess I am not in that teen demographic anymore. What did intrigue me about this trailer was the website they direct people to at the end.

It isn’t the usual web address with a domain specific the movie name, nor is it part of the main Fox Movies domain. The only web address displayed is a MySpace profile page for the main character of the film, John Tucker.

With the target demographic being teenagers, there is probably no better space for them to be than MySpace. Users can ad John Tucker to their list of friends and help spread the word by sharing the movie with the rest of their MySpace “friends”. They can talk back and forth about the movie with other MySpacers; I even noticed that some of “John Tucker’s friends” are other characters from the movie. The dialog between users includes comments by these characters showing that Fox didn’t just create a profile and dump it on MySpace; they are actively marketing in this space.

Since it is a Twentieth Century Fox movie – which is owned by News Corp – which purchased MySpace last summer; this connection is not that far of a stretch. Even though, I was intrigued that this MySpace profile was not in addition to another website, but was placed as the official site of the movie.

The questions this raises for me are what does this say about the plans for MySpace advertising and branding and will other movie studios follow suit?

GD Star Rating
loading...

Socialize This Post

If you enjoyed this post, make sure you leave a comment.